A$AP Rocky Partners With Klarna in Get Smooth Kampanye Campaign

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rocky soon

Photo courtesy of Klarna

This is the question that has been gnawing at the mind of every style-minded person ever since a faint glimmer of light appeared at the end of the tunnel: How are we going to dress once? All of these already completed? When the “back to normal” begins to compete with the “new normal” for dominance, how do you put together a match that feels like nothing but a shot in the dark? One good place to start: with fashion chameleons who have created and bucked trends since they first captured the public’s imagination. In other words, maybe it’s time to ask how A$AP Rocky is doing.

The rapper and stylist was recently announced as a shareholder in Klarna—you know, the company that was about to break the grail of “I’ve been saving for this” into a series of smaller payouts—and he’s now facing a new campaign that is encouraging people around the world to embrace this wacky fad live. And to her, it didn’t mean dressing up or dressing up as much as it meant changing her somehow.

“What’s new is holding another event,” he said. “I’m back performing, and being on stage creates a completely different arena to try new things that develops my vibe. It’s like when you go back to school and have something new to show your friends, and my fans are the soundboard for new looks, new music, everything.”

rocky soon

Photo courtesy of Klarna

Much of Rocky’s new wave is vintage, from ultra-rare designer pieces that fetch thousands of dollars from know-it-all buyers to hidden gems that may not belong in archival showrooms but well deserve a place in your closet. He even puts together a collection of antiques that you can buy now from places like Farfetch, Vestiaire Collection, Etsy, Vinted, and Depop. Choices from CP Company and Yohji Yamamoto will give you the upper hand, but there’s one Very good vintage YSL rugby a shirt that will save you time sifting through the shelves in the store for the low, low price of 80 bucks.

Check out some of the selections in our curated vintage collection ASAP

Check out some of the selections in this vintage collection curated by A$AP Rocky.

Photo courtesy of Klarna

Should you buy that rugby? Or that Yohji watch shirt? That is something only you can decide. But if you are going to follow someone’s advice when it comes to fashion, Rocky is the right choice. She spawned and reinforced so many good trends I can’t count them. But he understands how he walks between the moment and the game.

“I don’t have many regrets in fashion,” she said. “But once they start to spread into trends that become oversaturated like costumes, it’s time to move on to the next suit.” That’s good advice, no matter who gives it.

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