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Longchamp tote bag, Highsnobiety’s collaboration for ‘Not In Paris.’
Since June 2020 – after the pandemic became a thing – Highsnobiety has been hosting the Not In Paris content exhibition series to address the fear of loss experienced by fashion week fans from around the world. In its third iteration, Highsnobiety revisits the Not in Paris content series for the launch of Mens Paris Fashion Week on June 16.
Café de Flora, Highsnobiety’s collaboration for ‘Not In Paris.’
Not In Paris is a curated multimedia series featuring art, fashion, music and design from disciplines other than clothing. More brands than ever will be featured at this season’s event. The brand’s collaboration on new products with some of the most recognized labels in the fashion and lifestyle field will be a new addition to the lay of the land, Not In Paris.
Bathing Ape sneakers, Highsnobiety’s collaboration for ‘Not In Paris.’
When we first did Not In Paris last year, we wanted to distill the Fashion Week experience into a multimedia opera of online content, said Thom Bettridge, Editor-in-Chief. Highsnobiety has also set up a pop-up shop in the city of Paris where exclusive product collaboration will be available for purchase.
Thom Browne skirt, Highsnobiety’s collaboration for ‘Not In Paris.’
The gift shop will serve the street culture community in Paris from June 19-26 at 198 rue de Rivoli with selected programs and the presence of collaborating designers. Brands and labels include Thom Browne, A Bathing Ape, APC, Rick Owens, Perrotin, Baccarat, B.stroy, Casetify, Gucci, Heliot Emil, Kenneth Ize, Longchamp, Maison Kitsun, Marni x Jazz Cartier, MSCHF, Patta, Paris Saint -Germain, and Café de Flore from Paris, offer a wide range of products.
Bettridge added that it was an honor for us to include a collaborative product with a brand we love into the mix adding a new dimension to the project. It lifts Not In Paris off the screen and makes it something you can take home with you. And as we progress, we will continue to push those boundaries. Bettridge admits that not attending the event in person will not take away the excitement the event can bring. Creating tangible goods has become the standard and provides more choices of goods to choose from.
Highsnobiety collaboration for ‘Not In Paris.’
This editor-curated list of brands includes styles available in t-shirts, hats, hoodies, jackets, bags, suits, and shoes. Other items include tangible items such as porcelain, NFT, and more, all available exclusively at Highsnobiety shop. Digital exhibitions and experiences, along with collaborative products, are programmed to run from June 16 to 22 June Highsnobiety.com. Keep an eye on the internet if we still can’t make it to Fashion Week. The brand has announced that it will be make a comeback in the fall of 2021.
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