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DALLAS, June 17, 2021 /PRNewswire/ —Neiman Marcus today announced the appointment Lisa Aiken as Neiman Marcus’ The new Director of Fashion and Lifestyle. This role is part of the merchandising and planning team transformation, reporting to Lana Todorovich, President and Chief Merchandising Officer of the Neiman Marcus Group.
Neiman Marcus Appoints Lisa Aiken in New Role as Fashion and Lifestyle Director
“We’ve been on a journey to find a global fashion leader who is a digital native and will help accelerate growth Neiman Marcus’ loyal brand portfolio with a fresh perspective. Lisa has a keen understanding of luxury fashion and new brands, coupled with her skills as a compelling storyteller about seasonal fashion messages and skills on digital platforms. He brings a unique perspective and further enhances the authority of Neiman Marcus’ fashion and technology,” said Todorovich.
Under Todorovich’s leadership, the merchandising organization has grown to leverage retailer partnerships with more than 3,000 existing and new brand partners. Neiman Marcus’ The top 20 brands were up about 35 percent in Q3 compared to 2019, and its luxury partners expanded 350 distribution points. This has resulted in strengthened business momentum and a stronger relationship between the Neiman Marcus brand and its customers.
Building on the addition of nearly 50 new and well-known brands, 20 capsules and exclusive offers, and unique experiences to the existing brand portfolio this Spring, Neiman Marcus’ the introduction of the new Fashion and Lifestyle Director will strengthen its momentum.
Aiken has had an impressive tenure in luxury fashion. In her latest role, she defines her fashion vision as Fashion and Buying Director at Moda Operandi. Earlier in his career at Net-a-Porter and MyTheresa, Aiken built a reputation for bringing a modern approach to luxury brands and fashion e-tailers. His experience will translate well as Neiman Marcus continues to focus on growing his business and services for a luxury customer experience in store, e-Commerce, and remote selling tool and the industry’s leading client, NM CONNECT.
“It is a privilege to join such a brand at the pinnacle of luxury with a world-renowned heritage, but more importantly to be at the forefront of its continuous evolution during this crucial time,” said Aiken. “I look forward to partnering with our team and all of our brand partners to create a forward-thinking, high-end luxury brand experience for Neiman Marcus customers.”
Early August 9, Aiken will head the Neiman Marcus Office of Fashion and Lifestyle. She will act as a fashion-forward expert to identify new brands, discover new trends and services across the fashion and lifestyle space, and inspire Neiman Marcus’loyal luxury customer base with his unique perspective on today’s global fashion landscape. In this position, he will collaborate closely with brand partners to expand the exclusive partnership that Neiman Marcus is known for as recently as. Prada Outdoor deep ‘Beach’ experience and Ibiza by Loewe Paula installation.
“Working with a group of the most talented leaders in retail, Lisa will bring a unique and inspirational perspective that helps Neiman Marcus work wonders for our customers,” said Todorovich. “With Lisa joining our company, I have complete confidence in the people we have to continue our exciting transformation.”
About Neiman Marcus
Neiman Marcus is a Dallasluxury retailer based, providing customers with access to exclusive and emerging brands, anticipatory services, and unique experiences since 1907. Every day, Neiman Marcus connects with customers around the world while delighting them with exceptional experiences across 37 stores in the US, the largest luxury platform ever. US e-commerce, and industry-leading personalization and remote selling technologies. From fine dining and indulgent beauty services to bespoke experiences and exclusive products, there is something for everyone. To keep up with the latest news and events on Neiman Marcus, visit neimanmarcus.comor follow the brand on Instagram, Facebook, Youtube andIndonesia.
Neiman Marcus is part of the Neiman Marcus Group. We lead with love in everything we do for our customers, partners, brand partners and communities. Our integrated luxury retail strategy is all about creating long term relationships. It is these relationships that create the potential for high emotional and lifetime value with everyone we serve. Through the expertise of our 9,000 partners, we deliver across our three channels, in-store sales, ecommerce, and remote selling. Investments in data and technology allow us to enhance personalized luxury experiences. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus’ Last Call and Horchow. For more information, visithttp://www.neimanmarcusgroup.com.
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