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By tapping the Levis signature patch with a smartphone, tenants can unlock a world of connected storytelling and information, including exclusive videos and content from global campaign shoots, style inspiration from friends of the Ganni family, content from previous tenants, and more. , Nicolaj Reffstrup, founder Ganni, told Refinery29. Tenants also have the option to leave their own story for the next user, although that is not a requirement for renting. Reffstrup, who worked in technology before entering the world of fashion, argues that contactless technology is an important tool for keeping people connected, especially during a pandemic: It’s an effective way to offer unique moments of experience to connect with our community and connect them directly to our universe.
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