[ad_1]
On June 24, Russell Wilson gave a sneak peek of his signature clothing line, 3BRAND, at the opening of the new Rookie USA flagship store, recognized as the nation’s best premium kids-only retail experience. Hosted by Super Bowl-Winning Seattle Seahawks Quarterback Russell Wilson and GRAMMY Award Winning Singer/Songwriter Ciara, the event included a product reveal and a fashion show featuring highlights from a new clothing line modeled by celebrity children.
The children’s clothing line, 3BRAND, named after Russell Wilsons’ close relationship with the number three and its Seahawks number, is a blend of sports and fashion, music and lifestyle. This 40-piece collection is made for boys and girls, ages 12 months to 20 years. The full brand will be available in August.
Many celebrities and athletes came to support the launch including Emmanuel Sanders, Tiki Barber and CC Sabathia along with Carl Banks and Dascha Polanco.
3BRAND donates 3% of sales to Why Not Your Foundation. Founded in 2014, the Russell Wilson and Ciaras Why Not You Foundation is a non-profit organization dedicated to fighting poverty through education, empowering young people to lead with a why not you attitude. The Foundation also supports student access to equal educational opportunities, child health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2021, the foundation will open its first Why Not You Academy, a school that blends real-world applications with classroom learning.
The invitation-only fashion show, presented by Rookie USA and hosted by Russell Wilson and Ciara, took place at the new Rookie USA Flagship store in Union Square, NYC.
[ad_2]
picture credit