Fashion Icon Vera Wang Makes More Party at Prosecco

One of the most important names in US wedding attire is placing his name on one of the most important wines in US wedding receptions: Vera Wang, a renowned fashion designer whose brand is synonymous with celebration, has introduced its first Prosecco.

“I am a designer, but I am also an entrepreneur and a brand builder,” Wang said in a statement. “I’ve dedicated my whole life to designing how people celebrate, and not just their weddings, but what they wear, how they entertain, how they live at home and now, what they drink!”

Why Prosecco? Wang added. Celebration! When I think of romance, fun, laughter, joy, friendship, I think of Proseccoit is a wine that symbolizes sheer emotion and happiness.

To make Vera Wang Party Prosecco ($25), Wang partnered with Italian winemaker Araldica Vigneti, led by a second-generation winemaker Claudio Manera. “We were impressed by how excited Mrs Wang was to learn about us, the process and how she was in person,” said Manera. Wine Audience via email. “Prosecco is very famous, but to have someone like Vera Wang attached to it is amazing.”

The sleek, distinctive matte silver bottle with neon lettering will look familiar to Wang’s fan base, which includes a long list of wine-loving celebrities that Wang has designed for dresses. Michelle Obama, Kim Kardashian, Mariah Carey, Sarah Michelle Gellar, Victoria Beckham and Hilary Duff, just to name a few

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