Humayun Alamgir: At the forefront of the men’s fashion revolution

Contemporary menswear fashion is changing not only internationally but also in Pakistan. Although change in our part of the world is slower than in the rest of the world, one thing is clear: men don’t want to be restricted anymore. Neither with the cut, nor with the cloth.

It seems consumers aren’t the only ones asking for change. Designers are also pushing the boundaries of gendered fashion rules and one of them is Humayun Alamgir.

Humayun’s journey in this industry is interesting. She started her job in 2005 and although she has no formal education in fashion, she is known for setting trends and her many firsts. His work represents a generation that is consciously pushing the boundaries of how we dress and not play by the rules.

Humayun has dressed many of Pakistan’s leading men; Waseem Badami, Shoaib Malik and Umair Jaswal to name a few. Her penchant for creativity is such that she is not shy about expression, plays dress up for her Instagram audience and has fun leaving behind the outdated constructs that define Pakistani menswear. For this designer, no color is off limits and classic and bold silhouettes can coexist.

As Pakistan’s first influencer to enter the realm of luxury design, it’s no surprise that she launched a unique watch as part of her creative boutique. Last month, the pioneer opened his 4^this flagship store in the upscale area of ​​Bahria City and just when we thought it couldn’t get any better, she came up with a range of 5 lovely fragrances too! Talk about an unstoppable man.

As Humayun led the way to an unapologetic form of menswear, it was hope that it would also flow into mass brands and not remain the fashion of today’s generation.