CPLG WildBrain Expands Peanuts . European Licensing Program

WildBrain CPLG has secured a new wave of European partners for character brands Nuts. Brokered on behalf of Peanuts Worldwide, the latest collection of offerings features launches across fashion, accessories, homewares and gifts for kids and adults.

In addition, CPLG’s WildBrain extends its representation of Nuts with Nordic representative rights added to the existing body.

An important part of us Nuts our brand strategy ensures we continue to innovate and reach our fans in unique ways, said Tara Botwick, senior director, region management, EMEA, Peanuts Worldwide. This latest wave of licensees and the launch of this signature new collection promise to offer consumers of all ages some really fun and creative ways to engage with Snoopy and friends.

The WildBrain CPLGs Benelux team have signed deals with partners, including:

• Dutch beachwear brand Shiwi (Luxor Fashion Group) for its spring/summer 2021 collection targeted at boys, girls and boys;
• The Eastpak for Peanuts backpack and travel bag, launched worldwide in July; and
• Leomil, a range of footwear for girls and women, will launch across Europe in the spring/summer of 2022.

WildBrain CPLGs Teams Germany, Austria and Switzerland continue to expand PUMA’s partnership with a second collection of children’s shoes, clothing and accessories inspired by Nuts launched worldwide in July, following last spring’s collection. Pet food brand Platinum has also signed for a promotional deal, featuring Snoopy as its brand ambassador for digital marketing campaigns across Europe.

In Spain, Andres Gallardo has launched his second craft Nuts Dime Que Me Quieres recently launched its range of handmade jewelery and Zara Home has introduced a new line of baby clothes, towels, homewares and accessories in its stores and websites around the world. In Greece, Giovas will launch a new back-to-school bag and accessories Nuts collection.

For the UK, new spring/summer clothing collections have been launched from existing partners, including baby and children’s clothing brand Cribstar and adult fashion brand Vintage Supply. Children’s clothing brand Lil Cubs and candle company Flamingo Candles have introduced their first products Nuts range. In Italy, local team CPLG WildBrain has secured a deal with MyBeautyBox, which sees a June mystery box monthly makeup subscription service dedicated to Nuts and Italian publishing partner Edizoni Photo added Nuts comic strips to the monthly crossword magazine and also launch bimonthly Nuts-themed crossword puzzle magazine for children and youth.

The French CPLGs WildBrain team have secured a deal with fashion design studio Paris Sandro, who recently launched a Nuts men’s capsule collection, and also with local fashion brand Cyrillus for baby and children’s collections. In Central and Eastern Europe, MPTECH has signed for stationery and back-to-school supplies with the launch of the first collection for back-to-school 2021.

Timeless Nuts the brand continues to prove its enduring popularity among consumers, retailers and licensees across Europe and beyond, as demonstrated by this new line of products from new and long-term partners, said Maarten Weck, executive vice president and managing director, WildBrain. CPLG. With the European licensing program continuing to diversify and gain further momentum, it is also fantastic to expand our reach and represent the brand across the Nordic market, which offers significant potential for additional growth.