These 4 Brands Offer Clean Fashion & Beauty

Designers will be the first to admit that the world doesn’t need more brands, but that we crave beautiful things that make us feel good, inside and out. As a buyer, always looking for our next destination0, whether in fashion or beauty. That’s why many brands today choose to make it all, creating a full-fledged lifestyle for their customers to dive into.

These four companies do just that, by offering natural beauty products and clothing or accessories.

Saie

Saie was founded in 2019 to prove that makeup can be “clean, cool and unforgettable,” says the brand’s founder and CEO, Laney Crowell.

After Crowell left her job as a fashion editor at Este Lauder, she started a blog where she wrote about health, fitness and clean beauty. He was constantly testing products, and over time he realized there was a huge gap in the color market for “clean products that perform high but also have a slick and fashionable brand, are not too expensive and think sustainability in mind,” he says.

After having many conversations with her social media followers who are also looking for cute, affordable and clean products, she launched Saie with a mission to change the way people approach beauty.

“I’ve always been very conscious about what I put in my body and wanted to be just as sure of what I put on my body,” she says. “I detox in every area of ​​my life, nutrition, meditation, and finally beauty, but makeup is so lagging behind. I don’t want anyone to have to choose between the clean makeup they have to buy and the cool makeup they want to buy. I want to make the world in where both can exist.”

Because of her fashion background, she also always pays attention to style, so she says it’s very important to her that Saie has slick designs and packaging that makes shoppers excited to see the products in their makeup bags.

That’s why he decided to offer Saie merchandise, such as makeup bags with the signature lilac brand, tote bags, and Saie x JOON. purple face mask, which is their elegant and sustainable spin on what has now become a wardrobe staple. Despite the beautiful color, texture and design, what’s great about silk masks is that they don’t smudge your Saie makeup, not even the new super-creamy Sun Melt bronzer the team has just launched to give customers a deep summer glow.

“Besides good makeup, we want to promote a good lifestyle and brand. The merchandise we offer is a reflection of that,” said Crowell.

Mr. Smith

Mr. Smith launched on November 1, 2015, in Australia, and is now available in more than 10 countries worldwide. Founder David Justin says he started the brand because he wanted to develop a hair care line that reflected his personal values: something he felt comfortable using on his own, that was ethical, sustainable, clean and aesthetically pleasing.

“As Australian made and owned, we are fortunate enough to have access to a large selection of beautiful ingredients and it would be naive if we didn’t take advantage of this opportunity,” said Justin, speaking of his commitment to natural products. “It’s very important for us to know where the ingredients come from so we can maintain the quality.”

Mr. Team Smith is currently in the process of setting up their own ingredients farm and growing facility on Melbourne’s Mornington Peninsula.

In addition to shampoo, hair masks, and hair dye, the brand also sells reusable backpacks, tote bags, and shopping bags.

“Selling merchandise is very important, because it creates a connection between the client and the brand. As a consumer, I like to endorse brands I use in many ways, so having high-quality merchandise, such as totes, bandanas, and toiletry bags, is very important,” Justin said.

The founder says that he often takes inspiration from what he sees on the runway from hairstyles, hair lengths, cuts and colors, to the products used. She and her teammates also keep track of fashion industry trends and listen to customer feedback. In the near future, they hope to introduce more fashion products to support their beauty launch.

Mint & Rose

Created in California in early 2012, Mint & Rose’s philosophy has always been clear: offering impeccable craftsmanship, high-quality materials, Mediterranean-inspired designs and locally made products.

“If we’ve learned anything from the past year, sometimes we have to slow down a little bit, stop, breathe and think,” says the Mint & Rose team. “Taking care of ourselves inside and out and choosing high quality products that are as natural as possible goes hand in hand with this.”

Because of this, they say, they decided to increase the brand’s product range and offer their community a “more complete Mediterranean lifestyle.”

They now offer clothing, shoes, bags, accessories and beauty products. Their latest launch includes three body oils, a hand cream and two different scented candles made in Spain, just like their coveted espadrilles.

“Taking care of yourself inside,” says the team, “is also closely related to the type of product you choose to wear outside.”

Bella Skin Beauty

Bella Skin Beauty founders Diana Shneider and Alexandra Bella have just launched a comfortable waffle robe made of 100% cotton to complement their natural beauty line.

The mother-daughter duo known for their luxurious body oils, serums, toners, facial scrubs and more say they created the robe because they wanted their customers to have a real at-home spa experience. After all, the two founded their company in 2019 to detoxify their bodies after Shneider suffered from health problems for years, so full body health always comes first.

“We want every customer to feel like they are experiencing something beautiful when using clean beauty,” they said.

Shneider and Bella debuted the robe earlier this month and have been getting an overwhelming response from shoppers who say their skincare routine has been improved by it. And because they wanted to continue to offer their customers a holistic beauty experience, the founders said they wanted to introduce more casual wear and merchandise.

“At Bella Skin Beauty, we truly believe that beauty and fashion go hand in hand. Both beauty and fashion are strong categories that help us look and feel more confident,” they said, adding that they wanted to do everything they could to make them look better. make customers “feel the power of clean beauty and exquisite fashion.”