List of the Hottest Brands and Products Q2 2021 Index

The Lyst Index is back for the second quarter of 2021, again using Google search data, social media mentions, and buyer behavior to calculate the world’s hottest brands and products.

The findings for Q2 saw Gucci retain its top sport as the hottest brand in the world, a title it has taken for four straight quarters. The top three are rounded off by Dior (in second, up from third) and Nike (down from second to third). The luxury-focused top 10 also features Louis Vuitton, Prada, Balenciaga, Moncler, Bottega Veneta, Saint Laurent and Versace in descending order.

The Lyst index also includes the world’s hottest products for the last quarter, with the adidas YEEZY slide taking the top spot for men. While the first place may not be entirely surprising, the Index has found some more interesting findings. During Q2, searches related to “fashion agenter” have increased by 46%, the impact seen by the inclusion of Fendi Baguette bags (ranked 6) and Thom Browne pleated skirts (10th place) on the hottest men’s products list. Earlier this year, we spoke to a number of designers about dresses for men.

To view the full List Index for this quarter, visit Register site.

In other fashion news, here’s why Phoebe Philo’s return to the industry could be a turning point for fashion.