Burberry connects with Naomi Campbell for TB Summer Monogram campaign

Luxury label Burberry has teamed up with Naomi Campbell to unveil the new TB Summer Monogram collection and campaign.

The brand’s chief creative officer Riccardo Tisci worked with the iconic British model to launch a new collection of monogram pieces, presented alongside a campaign that blends digital and physical reality.

It magically worked with Riccardo, Campbell said in a statement. He always had a unique vision and constantly managed to bring out the other side of me, pushing me to do things I thought I couldn’t do. Working with Burberry is always an honor too.

This is a British institution and has been around since 1856 – in a way, you feel like you are representing your country. I feel that British style and attitude is always leading the way. We don’t just wear it, we live it.

To bring the campaign to life, Riccardo worked with a creative team including photographer Danko Steiner, stylist Catherine Baba, makeup artist Adam Fleischhauer, hairstylist Jawara, and visual artist Frederik Heyman.

The result is a series of vivid CGI imagery juxtaposed with real-life images of Campbell standing on an architectural pedestal reflected in mirrored water, wearing a variety of outfits all covered with the interlocking initials TB in summer-inspired colours, including cobalt blue, royal deep blue and mid gray.

For my third TB Summer Monogram collection, I wanted to celebrate the balance of our heritage with the importance of always evolving and looking forward, commented Tisci. The collection captures the optimistic feeling of summer and the constant feeling of momentum, excitement for what is to come.

So, for the campaign, I can’t think of anyone better to symbolize this timeless trait than my wonderful friend Naomi Campbell. Naomi possesses a transcendental energy and beauty that embodies the timeless classicism and vitality of summer.