Macy’s Launches ‘And Now This’ for Fashion-Forward, Contemporary Shoppers

NEW YORK–(BUSINESS WIRE)–Today, Macys (NYSE:M) introduces a new personal brand, And Now This. Launch of a line in the ready-to-wear and mens categories for fashion-forward, contemporary vanity, featuring easy-to-wear basics and sophisticated pieces. Crafted for every moment of the day and every decision wherever life takes you, this brand inspires shoppers to showcase their most authentic selves and celebrate unique and evolving styles, through trending cuts at affordable prices. Available now at macys.com and certain stores, And Now It opens up a world of endless possibilities for an amazing customer, a life ready for anything.

And Now This showcases the essential needs of contemporary shoppers who want to dress on trend and confidently express themselves through fashion, said Durand Guion, vice president, Macys Fashion Office.

Ready

The ready-to-wear options offer a wide range of basic wear with a touch, which can be mixed and matched for any time of year or event. This collection was created for the trend-forward shopper looking for current pieces, such as striped dresses, tanks and bodysuits; outerwear, such as jackets and sportswear; casual dresses and denim. The line offers sizes XS XXL.

Men

The men’s assortment was created with the stylish on-the-go shopper in mind. The essentials capsule consists of items such as basic tees, henley tops, button-up shirts, jogger sets, outerwear, everyday bottoms, and denim. Get through the months of transition, from summer to fall with the perfect basic outfit, from short sleeves to long sleeves, from cotton to flannel. The colorway range is also perfect for a simple and clean style or an expressive and colorful dressing table. The line offers sizes S XXL.

Experience And Now

Join us for fun in these selected cities:

• New York City Check out Dan Now’s food truck for delicious frozen treats and great grocery items from its collection. Meet us at Herald Square on Saturday, July 24th from 12:00pm to 2:00pm EST, Washington Square Park from 2:30pm to 4:00pm EST and Madison Square Park from 4:30pm to 6:00pm EST.
• Chicago Join us at Sundays on State for an interactive experience as models highlight the versatility of lines within the iconic window on Macys State Street on Sunday, July 25 from 2 p.m. 4 p.m. CST.
• Fort Lauderdale Our South Florida fashion truck will be on the Fort Lauderdale Art Walk on Saturday, July 31 starting at 6pm 10pm EST showing the new line.

About Macys

Macys is an American Department Store. For more than 160 years, Macys, Macys, Inc.’s largest retail brand, has served generations at every stage of their lives. Through a digitally-led shopping experience powered by macys.com, our award-winning mobile app, and a nationwide store portfolio, Macys customers come to us for high-quality, value-added fashion. We are proud of our heritage and the unique role we play in American culture and traditions. We celebrate events big and small, and have been creating unforgettable experiences for decades through the Macys 4th of July Fireworks and Macys Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. With the collective support of our customers and colleagues, Macys helps make a difference in every market we serve, supporting local and national charities through funding and volunteer services. With fashion, values ​​and celebration as our guides, Macys makes life shine brighter for our customers, colleagues and communities. For more information, please visit macysinc.com.