Here’s Why You Can’t Find a PS5 Deal on Black Friday (and How to Get It)

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Black Friday is here, which means huge discounts on everything from TVs to toasters, headphones to holidays. But there’s one product you won’t see at a knockout price — yes, Sony’s PlayStation 5.

The Japanese giant’s next-generation console has been in short supply since its launch more than a year ago, to the point where simply getting a stock PS5 at its usual retail price is a Black Friday “deal” in and of itself.

The good news? Hope looms. Major retailers like Amazon and Walmart are promising to let them take advantage of some of the best PS5 deals so far after Black Friday, with consoles, bundles, games and accessories ready to grab. But what’s the secret to PS5 signing up for Black Friday? Why is there a shortage of PS5 stock?

Quick links for PS5 in the US. PS5 Quick Links

Today’s Best Sony PlayStation 5 Deals

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There’s no doubt that global chip shortages, shipping delays, and robotics (which draw any stock) have made it difficult for the average gamer to buy a PS5 console this year. There’s even a conspiracy theory that Sony is deliberately pressuring the show to give the PS5 an aura of “exclusivity”. nations. But the real culprit may be COVID-19.

With half the world in lockdown, and millions asking to work from home, demand for all game consoles – especially Sony’s first new PlayStation in seven years – has skyrocketed. When the first wave of PS5 stock was released on November 12, 2020, it sold out within days. As did the next installment, the next, the next… As the ongoing pandemic has increased Sony’s manufacturing and supply capacity to breaking point, more and more gamers have been left without PS5.

In May 2021, Sony privately warned analysts that the PlayStation 5 shortage would continue into 2022: “I don’t think demand will drop this year, and even if we secure more hardware and produce several PlayStation 5 units next year,” said Hiroki Totoki, President The company’s financial, “our supply will not be able to catch up with demand.”

And just a few weeks ago, the president of Sony Interactive Entertainment, Jim Ryan, spoke of the “historic demand” of the PS5, and admitted that “stock restrictions remain a source of frustration for our customers.”

He also assured customers that Sony is “laser focused” on shipping as many consoles as possible, but the truth is that the company expects to produce 1 million fewer consoles — 15 million, instead of 16 million — in the fiscal year ending in March 2022.

In short, getting a PS5 has never been easier. But that doesn’t mean it can’t be done. You’ll need to keep an eye on social media (@PS5StockAlert is one of the most reliable places to find tips on PS5 stocks). Combine good Intel with the secrets below, and you’ll be able to grab a Sony 4K console in Black Friday sales.

1. Register and login Open a free account with all major PS5 retailers (Amazon, Argos, Walmart, Best Buy, Box, Smyths Toys, PlayStation Direct, Game, GameStop, etc.) and login before the PS5 stock drops. This will make for a faster checkout – otherwise you may lose your console before checkout.

2. Fill in your cart Add the PS5 of your choice to your cart beforehand. That way, it’s there when the stock goes down. With soaring demand this holiday season, every second counts.

3. Download the app Most retailers have iOS/Android phone apps. And since apps tend to be more stable than websites, they’re less likely to crash when running a stock PS5. The Amazon app is a must. Residents of the UK must also download the Argos app.

4. Join a UK/US loyalty program, Amazon Prime members get their first hack of any PS5 stock. So if you are not a prime member, you are in a very difficult situation. (Here’s a 30-day free Prime trial if you need it.) PS5 hunters in the states should also consider joining Walmart Plus.

In all honesty, there isn’t “a single thing” you can do to get a PS5 – you have to do it all, because in our experience, persistence pays off in the end. Do you need some inspiration? Just take a look at some of the best Black Friday PS5 deals we’ve discovered, including 50% off some of the biggest PS5 games and 34% off a 12-month PlayStation Plus subscription.

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