Sainsbury’s signs agreement with food delivery app Just Eat | J Sainsbury

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Sainsbury’s has joined the rush to provide near-instant home shopping by signing a deal with food delivery app Just Eat to offer express distribution of groceries from 175 stores.

Under the deal, outlets in London, Edinburgh and Bristol will provide the service from the end of February, offering a choice of 3,000 items delivered in less than 30 minutes. Sainsbury’s already offers its own Chop Chop express delivery service and has partnerships with Deliveroo and Uber Eats.

Siobhan McMullan-Finnegan-Dehn, Sainsbury’s Director of E-Commerce, said: “Just Eat will provide another quick and convenient way for customers to get Sainsbury’s groceries delivered to their door. We are always looking for more ways to make our customers’ lives easier, and we look forward to working with Just Eat.”

The partnership follows Just Eat’s previous links with Asda and the Co-op for grocery delivery, while all three grocery chains are already working with Deliveroo along with Morrisons and Waitrose.

Just Eat also works with express delivery service Getir, and its former competitor Gorillas has worked with Tesco, which also runs its own Whoosh express service, promising groceries within the hour. Meanwhile, US-owned express delivery group Gopuff has joined forces with Morrisons, which can deliver in less than half an hour.

Grocery delivery boomed during the pandemic when many were stuck in their homes, but has since seen consolidation as families aim to save money during the cost-of-living crisis by buying items themselves.

Sainsbury’s said online grocery sales fell 10% over the Christmas period, while Tesco’s fell just under 1%. More expensive express delivery operators have particularly suffered, with Istanbul-based Getir finalizing its purchase of Berlin-based rival Gorillas last month. Weezy, Fancy and Dija – all fast-track startups with operations in the UK – have also been taken over by larger competitors.

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However, the market is still there. Tesco said its Whoosh service saw a surge in demand during the men’s soccer World Cup as people ordered alcoholic drinks and snacks while watching matches.

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