Sorry Bing, Samsung sticks with Google as the default mobile search engine

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It looks like Samsung won’t be using Bing as the default search engine on a mobile web browser after all. That’s according to a report from The Wall Street Journal, which says Samsung has paused an internal review of whether the company should replace Google with Bing on its internal internet browser.

Samsung Internet Browser, which comes pre-installed on Samsung phones, has long used Google as the default search engine. As The New York Times reported last month, Google employees were “shocked” to learn that Samsung was considering switching to Bing, putting at stake the $3 billion in annual revenue the search giant is getting out of the deal.

According to the WSJ, the smartphone maker apparently thought switching to Bing wouldn’t cause too much disruption, since most Samsung smartphone users (myself included) don’t use its internal browser anyway. But now Samsung is backing away from the change over concerns about how it will affect its relationship with Google and the market’s perception of the move.

This does not mean that Samsung will never switch to Bing. The WSJ reports that Samsung is “not closing the door permanently” on using Bing as its default search engine in the future.

Sources

1/ https://Google.com/

2/ https://www.theverge.com/2023/5/19/23730368/samsung-google-bing-default-mobile-search-engine

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