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Will Heald, executive director of consumer research, says the organization aims to expose “distraction” and “mistreatment” of customers by “wake up” businesses.
Cristiano Ronaldo’s disregard for Coca-Cola during his Euro 2020 press conference on Monday caused significant damage to the soda manufacturer’s market value afterwards.
Ronaldo caused an uproar as he took the podium to speak with reporters. In front of him were two Coca-Cola bottles. Then he removed the soda from his vision and took out an unmarked water bottle and told reporters in his native Portuguese to drink water.
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The stunt cost Coca-Cola $4 billion in market value at the time, according to Business Insider. The company’s stock at the time was at $56.17 and fell to $55.22 after the press conference ended. Coca-Cola closed Tuesday at $55.44 per share and opened Wednesday at $55.24 per share.
Coca-Cola is the sponsor of Euro 2020.
His movement caught the attention of Tampa Bay Buccaneers star Tom Brady.
“It’s almost as if the Veterans know what they’re doing,” Brady wrote on Twitter.
Ronaldo revealed to Goal.com in 2020 that he eats a high-protein diet that includes carbohydrates, fruits and vegetables made with whole grains. He eats six small meals a day or one meal every three to four hours.
In addition, Goal.com noted that Ronaldo does not get a normal 8-hour rest. He chose to take five 90-minute naps instead. He also spends his free time resting with his friends and family.
Recent change in Ticker Security %KO THE COCA-COLA CO. 55.16 -0.28 -0.50%
Portugal won the European Championship in 2016. Ronaldo scored three goals and made three assists during the tournament. He played in all seven matches.
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Later on Tuesday, Ronaldo scored twice to help Portugal defeat Hungary 3-0 in the opening match of Euro 2020.
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