International films will now go to Peacock after their theatrical performances

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Vin Diesel Photo: Fraser Harrison (Getty Images)

One constant when big companies make deals with each other is that it will always be bad for ordinary people in some way. Perhaps not everyone, perhaps even most people, but someone, somewhere, will be alienated by the simple fact that the rich exchange infinite sums of money to make their deals with the rich. All of this is especially true when it comes to exclusive deals during the streaming wars, which can make it hard to know where to catch the things you want to watch — like Hulu’s recent loss to Seinfeld. Every major media company owns their own streaming service or has some sort of deal with a streaming service carrier, and while Seinfeld’s move to Netflix would be good for people who only have Netflix and people who make money based on Netflix doing well, it’s bad for everyone else.

As expected, that’s all in preparation to say it’s happening again! As Variety reports, Universal will move its films to Peacock after its theatrical runs starting next year, ending a deal that has been in place with HBO since 2005. Now, that’s precisely what industry makers call “pay-one-window,” the period when big blockbusters premiere. On premium cable networks or whatever a few months after she left the cinema – not to be confused with HBO Max’s simultaneous theatrical/streaming releases. Since 2005, Universal films have moved to HBO first after leaving theaters (the old system where something first premieres on HBO every Saturday night), but in a nod to how these various streaming services make big plays to fight for relevance, Universal Movies (which also covers the DreamWorks focus, lighting, and animation features) You’ll now switch to Peacock instead… temporarily.

Here’s where things get more complicated, and possibly more consumer-friendly: Beginning in 2022, when the one-off payment window for a Universal movie opens (usually 120 days after it hits theaters, ways after VOD and home video sales begin), it’ll go Exclusively to Peacock for four months. Then, over the next 10 months, it will be licensed to other non-Peacock venues. After that, they will return to the peacock for another four months. In theory, this means that more people will be able to watch Universal movies, since they will be streaming in places other than just HBO or Peacock, but that will also require some homework to keep track of where Fast And Furious 10 or something else can be seen in any time. Also, just like the fight over Seinfeld that happens every few years, Peacock will be able to say “We’re the only place with Fast And Furious 10,” and a few months later Hulu will say “We’re the only place with Fast And Furious 10,” and then Peacock He’ll say it again in a few months. This is supposed to be a better alternative to paying for cable TV.

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