Tag Heuer made a Super Mario themed smartwatch, so why not

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Your favorite video game plumber will soon be available on your Wear OS watch. Tag Heuer announced today that it is collaborating with Nintendo to make a Super Mario version of its Connected smartwatch, which features the “bold iconic hero” in watch faces and various animations. It’ll be available July 15 for $2,150, which is in line with what the Connected series has cost in the past. However, one of the highlights here is the company’s use of Mario’s looks to encourage wearers to get active and reward them when they move in.

According to Tag Heuer, Mario’s “optimistic and energetic personality will encourage the wearer of this smartwatch to also enjoy the movement.” But it’s not just about getting inspired just by seeing his face on your wrist. The watch’s dial will become “more vibrant and vibrant the more active the wearer gets.” There is also a “game rewards system” in operation. Mario will greet you with a greeting every morning, and as you move around, you’ll get different animations when you reach 25, 50, 75, and 100 percent of your target steps. This animation features familiar elements from the world of Mario, such as Super Mushroom, Pipe, Super Star, and Goal Pole. The company says the idea was inspired by the idea of ​​”Easter eggs,” so I’m assuming you’re supposed to treat this animation as such.

Even when you’re not active, the interface of the Tag Heuer Connected Super Mario Edition will remind you of the character. You can choose from a set of four new watch faces, which not only offer red and blue themes. The timer dial uses, for example, “retro items from the 1985 version of Super Mario Bros. with Mario, all in pixels.” One design features a Mario cover, while the other takes game elements and puts them into a rotating animation.

Today, this year

In addition to the onscreen graphics, the watch itself has Super Mario touches. The pushbuttons, crown logo, and frame come out in Super Mario red now, and you’ll find icons etched into the frame that reflect the in-game items you’ll see when you hit your step targets as well. The letter M is engraved on the strap buckle and crown, while the words “TAG Heuer x Super Mario Limited Edition” are also engraved on the back of the watch. The company also offers two interchangeable straps for the new watch: a black leather strap on red rubber and a “sports variant in matching perforated red rubber,” as well as a travel case—and what else—red Super Mario.

These hardware touches are very important because while Mario’s faces and skins will be available first on this limited edition Connected watch, Tag Heuer said, “He’s also considering making it available on other TAG Heuer Connected versions at a later stage.”

Gallery: Tag Heuer Connected Limited Edition Super Mario press pictures | 24 Photo Gallery: Tag Heuer Connected Limited Edition Super Mario Press Photo | 24 photos

Since this is a Wear OS device (Tag Heuer did not respond to Engadget’s query about whether this is the current OS or if it will be updated to the version jointly designed by Samsung and Google), the watch’s other functions will look familiar. You can access the Google Assistant, get calendar and weather updates, and track Fit’s progress on the watch. It will also provide the company’s sports, golf and wellness apps for better fitness tools.

The Super Mario version of Connected has a 45mm facet and weighs 86 grams (0.18 lbs) with a rubber strap. It’s water-resistant to 5ATM, and Tag Heuer promises its 430mAh battery to last a full day.

Tag Heuer is producing just 2,000 of these watches, which will be available in select stores and on its website in some regions, starting July 15, 2021. At $2,150, the Special Edition costs more than its non-Mario counterparts, which start at $1,800, But if you’re a die-hard fan, you might be convinced to part with the money.

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