Los Angeles Rams nod to Super Bowl history with ‘modern throwback’

[ad_1]

2:18 PM ET

Jeremy WillisESPN.com

The Los Angeles Rams will have another uniform appearance for the 2021 season, but this one will be more familiar to longtime team fans.

The Rams on Tuesday revealed what they call a “modern throwback” that contains elements of the team’s uniforms that were worn from the mid-1970s to the 2000s, including in Super Bowl XIV and Super Bowl XXXIV. The uniform will have a white shirt with solid blue numbers, blue ram horns on the shoulders, and yellow sleeves. They will be reinforced with the Rams logo on the neck and the team crest on the left side of the front of the jersey.

Due to the NFL’s one-helmet rule, which was repealed this season but won’t take effect until 2022, the Rams will continue to use the helmet design that debuted last season.

The Rams’ “modern throwback,” as worn by safety Jordan Fuller, includes more than two decades ago the team’s uniform. Brevin Townsell/Los Angeles Rams

In May 2020, the Rams family offered to change their rebranding which included new colors they called “Ramez Royal”, “Soul” and “Bon”, a new logo and a new helmet with a blue face mask. The redesign has been linked to the opening of the SoFi stadium last year.

“Our focus has always been, this is going to be a stunning, imaginative, modern building. You want the uniform to match the style and design of the building,” said Kevin Dimoff, Rams’ chief operating officer, last year. “But we still have the traditions and some of the elements that our fans have grown and loved. I think it’s a balancing act for any team to go through this as you go forward.

2 related

This design was met with some scorn from the former Ram and Hall of Fame backed away from Eric Dickerson.

“I don’t like the tape around the sleeve. It’s not big enough. It looks like a lightning bolt, like a shipper’s costume,” Dickerson said in a radio interview last spring. “I don’t like the tape under the pants. I wish it was bigger. And the horn, man, it’s horrible. I mean, it’s horrible. I just feel like they were really taken from the Rams’ costume. And it almost looks like the Chargers logo. It looks like it’s two bananas in shape” .

This time, Dickerson appears to be OK with the change. He appeared in a video produced by the team showing jogger Cam Akers checking out his new uniform while surrounded by artifacts from Rams’ past, including the famous Dickerson glasses.

interconnected with greatness. pic.twitter.com/XHli88m9s0

– Los Angeles Rams (RamsNFL) Jul 13, 2021

The Rams will wear the uniform in three regular season games in 2021: the opening game against the Chicago Bears, the ninth week against the Tennessee Titans and the tenth week against the San Francisco 49ers.

.

[ad_2]