Ambani uses Record Cricket Views to sell movies and TV series on JioCinema

Billionaire Mukesh Ambani’s streaming service is adding more than 100 movies and TV series to its platform, building on the popularity of cricket broadcasts in an effort to accommodate global giants such as The Walt Disney Co. and Netflix Inc. in the fast-growing Indian market.

The expansion comes at the same time as JioCinema starts charging for content, though the exact pricing strategy is still being finalized, head of media and content business Jyoti Deshpande said in an interview. The new games will be released before the end of Indian Premier League cricket next month, and viewers can still watch matches for free until then, he said.