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BCCI Secretary Jay Shah confirmed the deal with the German sportswear giant in a tweet. However, he did not give financial details or the duration of the deal.
“Delighted to announce @BCCI association with @adidas as series sponsor,” Shah tweeted.
“We are committed to growing the game of cricket and couldn’t be more excited to partner with one of the world’s leading sportswear brands. Welcome @adidas.”
Indian media had reported some time ago that a deal between the cricket board and the sportswear company was close.
In 2020, the BCCI had signed a three-year deal with Mobile Premier League sporting goods brand MPL Sports to replace American sportswear manufacturer Nike. Clothing brand Killer Jeans then stepped in as a temporary sponsor when the deal ended early and their contract expires. on May 31.
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