Cricket, Kashmir Willow and Broken Bats: The Story of ‘Asia’s Best Gin’

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Synopsis

Broken Bat, a gin aged with roasted Kashmir Willow, has been named the best gin in Asia at The Gin Guide Awards 2023. The gin took nine months to complete and was conceived as a joke, with co-founder Anand Virmani saying the norm of oak casks was not meant to be followed. Aged with roasted Kashmir Willow, the gin’s bold, woody flavor is inspired by the cricket bat. India’s gin market is predicted to reach $1.6 billion by 2030, with the success of brands like Broken Bat contributing to the market’s rise.

Did you think Kashmir Willow was destined to taste the sweet, sweet taste of victory on the cricket field? Well, think again!Sir Garry Sobers’ spirit must be happy right now. From the spirits stimulating his game, the world has come full circle to the spirits stimulating his game. Sir Sobers is not known to have broken bats while smashing opposition bowlers, sober or otherwise, but Anand Virmani & Co. broke “officially” 35. All to achieve that

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Sources

1/ https://Google.com/

2/ https://m.economictimes.com/industry/cons-products/liquor/cricket-kashmir-willow-and-broken-bats-the-story-of-asias-best-gin/articleshow/100733034.cms

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