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The ICC’s eight-year rights from 2015 to 2023 cost Star Sports $2.02 billion.
Disney+ Hotstar had earlier announced that the ICC Mens Cricket World Cup 2023 will be free-to-play for all mobile users using Disney+ Hotstar. According to Disney, the free offer is intended to reach 540 million smartphone users.
The move follows rival JioCinemas’ recent success in garnering millions of viewers with a similar strategy for this year’s IPL matches. Disney once offered Cricket on its platform for free, but has required users to subscribe to a paid plan since 2020.
“Removing the mobile-only paywall for the Asia Cup and ICC Mens Cricket World Cup aims to further democratize the game of cricket and make it accessible to as many mobile users in India as possible. for the season,” Disney+ Hotstar said in a statement.
In the tournament opener, defending champions England face New Zealand at the world’s largest cricket stadium in Ahmedabad, which will also host the final. India will begin their campaign against Australia on the 8th. October, while the most anticipated confrontation between India and Pakistan will be played in Ahmedabad on October 15. Any match between India and Pakistan will become one of the most watched events in the world’s sporting calendar. According to the ICC, the most watched match of the ICC Men’s Cricket World Cup 2019 globally was India vs Pakistan, with 273 million unique viewers tuning in on linear TV with over 50 million digital viewers. Apart from hosts India, seven other teams have watched. has already survived the World Cup Super League. The last two spots will be filled at the end of the ongoing qualifying tournament in Zimbabwe.
The ICC ODI World Cup will be played across 10 venues over 46 days, with the top four teams from the 10-team round robin stage advancing to the semi-finals.
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