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One hundred A-cricket competition has announced the first performers
With the cancellation of many important sports equipment over the past eighteen months, many facilities that would normally be packed on roofs with avid spectators have been left to sleep. This has caused huge cash flow problems for places in the country and up, but there is always someone with a smart idea of how to turn these situations into positive ones.
In this case, London-based electronic music brand UKF had the idea to take its UKF On Air project to new and unusual places like Kia Oval. The Oval is an international cricket ground in Kennington, located in London’s Lambeth district, providing revenue to the country while drumnbass fans can watch live streams on platforms like Youtube.
Detection of potential
At the March of this year, Drum and Bass Superstar and founder of the acclaimed Shogun Audio record label, DJ Friction, went out in the middle of the field in Oval and played a 90-minute series of pre-music tracks such as Dimension, Metrik, Sub Focus & Wilkinson and Matrix & Futurebound.
Half of the UKF brand was sold to AEI Media in 2012, providing the brand with a route to the North American market, where their Dubstep division has a huge successor. The AEI negotiated broadcast partnerships with partners such as the British Broadcasting Corporation and Sky Television The Hundred.
Unibet has already taken over online sports betting on The Hundred. Southern Brave are early favorites, but Birmingham Phoenix is right behind them, as is the London Spirit.
Some have questioned whether The Hundred is technically necessary, but its 100-ball shape creates a number of interesting new betting options that will no doubt prove to be popular with players. This should add a new string to the competition meeting, and the early signs are good for players, teams and fields all feeling energized by this exciting new form of cricket.
Sports and entertainment collide: World-class cricket meets live outdoor music
Luke Hood, who spoke informally and not on behalf of the AEI or The 100, was happy to talk to me about some aspects of the upcoming tournament. While friction won’t usually participate this time, the focus is more on mainstream voices, like the traditional audience that participates in these games; this is going to be much more than just playing a little music before and after the game.
The musicians have suffered from the fact that most of their planned performances have been canceled, just like the performances that were to be held at The Oval, for example. 100 seeks exposure to fresh talent such as The Orielles, Jerub, Lady Sanity, Oscar Welsh, Coach Party and Rachel K Collier. These artists have been selected from communities in their vicinity, and no other deeds have yet been monitored prior to the competition.
How does it work
Local DJ form a full member of each of the eight new teams for which they are formed Hundred. These artists have already begun to curate soundtracks that should reflect the culture and vitality of their city and surrounding areas. These DJs have been tasked with recruiting local talent, and promoters have reserved bigger names and integrated into performances such as the traditional half-time.
DJs showcase their teams through a traditional-style 2x2x2 DJ battle show that brings fans into action in style, and all of this is shown live on large screens inside venues and streamed via social media. There are also sounds inside the game, although they are reserved for reactions to big events so they don’t bother the cricketers themselves.
Finally, the winning team will deliver a short series at the end of each game, followed by music, and plans are in the early stages for the after-parties at the end of each game so that live music is finally returning to the UK this summer.
The full line-up of confirmed DJs is:
- Bodalia, representing Birmingham Phoenix
- Jess Iszatt, on behalf of the London Spirit
- Roesh, for Manchester Originals
- Emily Pilbeam waving a flag to the northern superchargers
- Abbie McCarthy, who embodies the spirit of the oval invincible
- Steph Niuwenhuys from the Southern Brave
- Charlie Burley, representing Trent Rockets
- GRLTLK, holding a torch for the fire of Wales
In summary:
Cricket has long sought to attract a younger audience, and it is hoped that by adding elements such as live music and U.S. half-time shows to this new tournament, it could attract more Millenials and Generation Z seniors to consider participating in a cricket competition for the first time.
The lineup of musical talents is part of The Hundreds ’goal of throwing the circus doors open to a new audience this summer, welcoming their families and inspiring the next generation to say that cricket is a game for them. We wish them luck in these goals.
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