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With the launch of SK-II SK-II-STUDIO, SK-II has established a # CHANGEDESTINY fund involvement US$ 1 for each view collected SK-II-STUDIO a film that supports women by striving for positive change in their destiny as part of their brand purpose. To date, SK-II’s SK-II STUDIO films have garnered more than 700 million views worldwide. Total contribution # CHANGEDESTINY fund is limited US$ 500,000 This year.
Income # CHANGEDESTINY fund, worth $ 500,000 is moving towards a year-long program to support participating women-owned small businesses and entrepreneurs Tokyo with Shibuya city and EVENTa Tokyo-based women’s entrepreneurship network, which provides them with digital and social skills, business networks and platforms build and keep your dream business alive in these unprecedented times.
The program approaches in three dimensions “Learn”, “Connect”, “Access” to meet the key challenges of women-owned small businesses and entrepreneurs in these unprecedented times. First month workshop July 21st 2021.
“Learn” includes customized training start-ups and one-on-one business consulting on topics such as building a digital presence, social trade and even international expansion Facebook Japan and Google Japan. “Connect” This includes connecting women-owned small businesses and entrepreneurs to a wider network and linking them with relevant role models. “Access”includes access to a wider audience for women-owned small businesses and unique branding experiences for SK-II platforms such as “SK-II CITY”a virtual city inspired Tokyo which transports visitors to the heart of a bustling city junction with all the sights, sounds and discovery of Shibuya Crossing.
Launching the EU # CHANGEDESTINY fund programare Mr. Ken Hasebe, Shibuyan City Mayor & Markus Strobel, President of Skin and Personal Care P&G.
“Today, Shibuya City and SK-II formalize our partnership agreement to support women entrepreneurs and small entrepreneurs Tokyo. This will facilitate the growth of social infrastructure into a start-up center where women entrepreneurs and small entrepreneurs can rise above current challenges. “divided Mr. Ken Hasebe, Mayor of Shibuyan City.
SK-II giftsSK-II-STUDIO as the first film studio department of its brand dedicated to combating the social pressures on women today. SK-II STUDIO’s debut film “The middle lane“contains the story of an inspiring swimmer Ikee Rikako’s return The award-winning instructor returns to competitive swimming Hirokazu Koreeda. The second installment of SK-II STUDIO‘VS ‘ Seriesis an animated anthology series of six films that explores what taking fate into your own hands through the real-life stories of Olympic athletes Simone Biles, swimmer LiuXiang,table tennis player Ishikawa Kasumi, badminton players Ayaka Takahashi and Misaki Matsutomo, a surfer Mahina Maedaand Hinotori Nippon[1], Japanese volleyball team.
“In these unprecedented times, consumers expect much more from brands and companies. We know we have even greater social responsibility for the communities in which we operate, and we are among the good forces.“ divided Markus Strobel, President of Skin and Personal Care P&G.“#OPTION OPTIONSis the core of our SK-II brand purpose. For years, we have celebrated how destiny is not a matter of chance, but a matter of choice through the stories of brave women around the world. We thank all the consumers who have joined this journey. Launch of our first # CHANGEDESTINY fund program Shibuya city and EVENT is a big step forward on our journey #OPTION OPTIONS. For us, as a global partner of the Tokyo 2020 Olympics, it means a lot that we can turn the inspiration and insights of SK-II STUDIO into action with the #CHANGEDESTINY Fund to support women-owned small businesses and entrepreneurs. are fighting to keep their dream companies alive. “
To find out how you can help women-owned small businesses and entrepreneurs as part of the #CHANGEDESTINY Fund, visit http://city.sk-ii.com/.
If you are a small business owned by a woman or a female entrepreneur based in Tokyo interested in participating in the #CHANGEDESTINY Fund, log in here: https://meetalk.org/sk2changedestiny/.
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[1] SK-II Studio’s “VS Restrictions” was filmed in 2019 with Japanese national team Hinotori Nippon in 2019. The athletes in the films share SK-II’s brand #OPTION and have experiences that change the fate of real life, often under tight control, pressure and judgment. Their choice is completely independent of the 2020 Tokyo Olympics. |
About SK-II
For nearly 40 years, SK-II has touched the lives of millions of women around the world through skin and life change. The fascinating story of SK-II began with an effort to understand why elderly chess brewers had wrinkled faces but exceptionally soft and youthful-looking hands. These hands were in constant contact with the thick fermentation process. The researchers took years of research to isolate the miracle ingredient PITERA[2], SK-II is a unique and natural ingredient made from a fermentation process owned by a unique yeast strain. Since then SK-II and PITERA1 has become a special secret shared by celebrities all over the world, such as Tangwei, Ni Ni, Chun Xia, Haruka Ayase, Kasumi Arimura, Naomi Watanabe, Chloe Grace Moretz. For the latest news and in-depth information, visit http://www.sk-ii.com.
About #CHANGEDESTINY
#OPTION OPTIONS is at the heart of the SK-II brand philosophy, which celebrates how destiny is not a matter of chance but of choice. Inspired by the stories of women telling people, #CHANGEDESTINY illuminates the pressures they face and the universal ‘box’ in which they are placed perfect in the eyes of society. The award-winning #CHANGEDESTINY campaigns include the 2016 “Marriage Market Takeover”, which brings the spotlight to “Sheng Nu” or “Leftover Women” labels China, 2017’s “Expiration Date”, 2018’s “Meet Me Halfway” and the 2019 “Timelines” documentary series in collaboration Katie Couric the evolving and controversial issue of marital pressures and societal expectations facing women worldwide.
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