Google Analytics for Beginners | POINT

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Google Analytics for Beginners https://broward.score.org/event/google-analytics-beginners Aug 21, 2021, 10:00 am EDT Aug 21, 2021, 11:30 am EDT

How to set up a google analytics accountHow to read and understand google analytics dataHow to use google analytics data to inform your marketing decisions

Using Google Analytics is useful for understanding how much traffic is going to your website, where visitors are coming from (geographically and source channels: like Google organic, Facebook, Instagram, email), how long they stay on the website and how many pages they access per visit. If you don’t like dealing with complicated data analytics, this workshop will show you how easy it is to work with Google Analytics to answer questions about your website traffic.

Cost: free. Sponsor: Sponsored by the city of Fort Lauderdale.

Presenter Nancy Leve has held marketing and research management positions in healthcare, media and nonprofits for over 20 years. He started four businesses and currently serves small business owners as an internet marketing consultant through his company, Virtual Fundamentals. This online marketing agency produces marketing plans, websites, email marketing campaigns and social media branding. Find out more about his company at www.VirtualFundamentals.com.

Nancy loves teaching and educating small business owners on how to be more successful. She has worked in this capacity for The Florida Womens Business Center, The Jim Moran Institute for Global Entrepreneurship, Broward SCORE and StartUp Quest.

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