Having witnessed the increase in the number of local people who were struggling financially during the pandemic, they founded a clothing bank to recycle and redistribute donated clothes among families.
The initiative has been so successful that it has blossomed into an official charity, The Baby Bank HQ, which now supports families with clothes, toiletries and basic necessities for children up to primary school age in five boroughs of London.
Baby Bank’s headquarters expanded with the Co-op to enlist the support of Tesco, as part of a larger effort to help the 700,000 children estimated to be living in poverty in London.
This story was crowned the winner by the Proud of My Stores industry expert jury, which included members of the Critizr team and Helen Dickinson, Chief Executive Officer of the British Retail Consortium; Antony Hawman, co-founder and CPO of TheIndustry.fashion; and Steve Collinge of Insight DIY.
The judges also bestowed a special commendation on New Look in Banbridge, Northern Ireland, whose voice spoke of exemplary customer service to ensure the store was a place of safety and comfort for a young customer in transition.
Two other entries were selected as monthly winners alongside Co-op and New Look, winning a donation to the local charity and awards for their team.
The Cakery of Leamington Spa which saved its business during the lockdown by opening a cake pickup service and online shop, as well as donating cakes to community groups.
Bolton’s Nisa Local who turned the lockdown into an opportunity to revamp their store and create a wider and better in-store experience for customers.
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