Google introduces new controls to thwart financial scam ads from today

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All financial service providers wishing to advertise on Google from now on must prove they are licensed by the FCA. In reality, this means that they now have to provide Google with information that includes:

Company data (name, address, e-mail address). Domain (s) or site (s) included in the FCA register and any other domain (s) or site (s) used for advertising on Google Ads, which are not included in the UK FCA register. FCA registration number.

If a supplier hasn’t completed Google’s standard verification process before today, they must too. This includes providing Google with identification documents such as:

Certificate of incorporation. VAT registration certificate or registration certificate if it is a charity.

If you are an individual or an authorized representative of the FCA, rather than a company, you must provide proof of identity by showing a driving license, an EU ID, an EU or UK passport, or an identity card. UK stay.

It is only after completing both of these steps that financial services providers will now be able to show ads on Google. This verification will be required for all forms of advertising, including search, shopping and display.

However, both third parties and non-financial service advertisers must provide details to Google to verify their identity.

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