Based on GA4, Google announces the new Analytics 360

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On Thursday, Google announced a revamped version of Analytics 360, the company’s product suite designed for enterprise-grade businesses, which builds on Google Analytics 4 as a foundation. New features include the ability to create product line sub-properties, custom user roles, and increased limits on size, audience, and conversion types.

New collaborative skills. In the new Analytics 360, advertisers can create sub-properties of the product line and customize their own settings. This can be particularly useful for larger advertisers who work with teams in various countries, for example. These secondary properties can then be linked to the Google Ads and Google Marketing Platform accounts associated with campaigns running in those countries.

Additionally, advertisers will be able to create user roles to control access to features for certain user groups. These custom user roles can be assigned to report collections (topic-based report groups, such as customer acquisition). Custom user roles and user-assigned report collections will roll out across all Analytics 360 accounts in the coming months.

Larger limits on size, audience, and type of conversion. This iteration of Analytics 360 will have a maximum limit of 125 custom dimensions, 400 audiences, and 50 conversion types.

Because we care. Google Analytics 4 is the company’s vision for the future of analytics, and the new Analytics 360 is the same vision, but for enterprise-level organizations. The features announced by Google emphasize flexibility and scalability, which can help the tool meet the needs of multiple companies.

For ad-specific features, the ability to create custom product line sub-properties and user roles allows advertisers to share only the data they want and access with certain teams in their organization or agencies they might work with. Additionally, higher limits on conversion types, custom sizes, and audiences can help make Analytics 360 a suitable option for businesses with sophisticated campaigns.

Search Engine News About the author

George Nguyen is an editor for Search Engine Land, dealing with organic search, podcasting and e-commerce. His background is in journalism and content marketing. Before entering the industry, he worked as a radio personality, writer, podcast host, and public school teacher.

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