Google will prevent climate change deniers from making money on ads

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Google is cracking down on climate change deniers’ ability to make money with its platforms and spread climate disinformation through advertising.

The company said Thursday that it will no longer allow advertising to be displayed alongside “content that contradicts the established scientific consensus on the existence and causes of climate change.” Google will also ban advertisements that deny the reality of climate change.

The policy, which goes into effect next month, applies to any content on YouTube and other Google platforms that refers to “climate change as a hoax or a scam,” as well as denials that “greenhouse gas emissions or human activities contribute to climate change “. . “

“We have heard directly from a growing number of our advertising partners and publishers who have expressed concern about ads running together or promoting inaccurate claims about climate change,” Google said in its announcement Thursday. “Advertisers simply don’t want their ads to appear alongside this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.”

In recent years, large tech companies have faced increasing pressure to contribute more to the fight against climate change, including action against climate-related disinformation on their platforms. But as some of the big platforms have shown in the past, consistent implementation of a policy after it is announced tends to be the most challenging part.

Facebook last month announced its efforts to combat climate disinformation, including a $ 1 million grant to support fact-checking of false climate claims.

Google also launched several products earlier this week to raise climate awareness, including a new setting in Google Maps that shows users the greener route.

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