Perfect Corp. receives the Itzamná Innovation Award, awarded by the Mexican National Chamber of Electronics, Telecommunications and Technology (CANIETI) and Deutsche Messe

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MEXICO CITY – (BUSINESS WIRE) – The National Chamber of Electronics, Telecommunications and Technology of Mexico (CANIETI) and the Hanover Fair in Mexico, have recognized Perfect Corp., a world leader in AI beauty technology solutions and AR and developer of the illustrious YouCam Makeup App, with the Itzamn Innovation Award.

The award was awarded as part of the Noche de Industriales (Industrials Night) by Jochen Kckler, CEO of Deutsche Messe, who underlined: The ICT industrys Itzamn Award is the annual prize of Hannover Messe Mexico and Latin America to recognize the efforts and industry achievements towards promoting digitization and implementing an Industry 4.0 agenda, which positions SMEs, companies and young talent in the country to become the next technology pioneers.

Recognition of innovative solutions with the prestigious innovation award

Carlos Funes, President of CANIETI, explained that the winners for the best and most advanced of the Mexican industrial sector in six categories: ICT Inclusion, Startup of the Year, Global Positioning, Digital Transformation, Cybersecurity and Itzamn Innovation, were selected by a group of industry experts, which examined more than 100 socially, academically and technologically innovative projects. He also commented that the general public had significant participation, generating more than 10,000 votes online to select their favorite project.

Perfect Corp., a world leader in AI and AR beauty technology solutions, has received the most important award of the night, thanks to its technological innovation that is transforming the beauty industry through innovation in artificial intelligence and augmented reality and integrating consumers into the digital world.

Revolutionizing the shopping experience with revolutionary solutions

Founded in 2015 by Alice Chang, Perfect Corp. has over 320 global partner brands, most of which are present in Mexico. Perfect Corp. provides technological tools to its business partners, allowing them to increase their productivity and competitiveness, while promoting the development of the productive sectors of the economy in which they are implemented, thus improving the evolution of the ICT sector and the new digital ecosystem. , towards a positive and significant impact on Mexico’s development, through digital tools, including:

Virtual Makeup Try-on: product and look test (available on web, in-store and in-app) AI Smart Shade Finder: automatic user matching with the best foundation shade AI Skin Diagnostic: instant analysis of the skin and AI Live product recommendation Hair Color: Realistic 360 degree AR hair color effects Beauty Advisor 1-to-1: Virtual, interactive and on-demand beauty consultations. modeling for glasses, earrings and more.

Famous personalities such as the Governor of the State of Guanajuato, Diego Sinhue Rodrguez Vallejo, Jos Antonio Abugaber, national president of CONCAMIN, Hctor Tejada, president of CONCANACO SERVyTUR, Peter Tempel, German ambassador to Mexico, and the top management of Siemens, Schneider Electric and Mitsubishi Electric attended the event.

To learn more from beauty tech experts and the powerful secrets of ROI, read Beauty Tech: The Complete Guide 2021.

About Perfect Corp.

With over 900 million downloads worldwide, Perfect Corporation is committed to transforming the way consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty enthusiasts are pushing the frontiers of technology to create the beauty platform of the future, a fluid environment where people express themselves, learn the latest in fashion and beauty and enjoy instant access to products of their favorite brands. To uncover insights from beauty tech experts and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.

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