Snapchat Says Apple Data Changes “Interrupted” Advertising

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In its third quarter report, Snapchat also said it will explore ways to evolve the advertising platform.

“We remained very focused on driving [return on investment] for our advertising partners, “Spiegel said.” And we continue to see strong and consistent performance on our advertising platform based on proprietary data and conversion growth studies and are working on building flexible tools and proprietary metering solutions to meet the diverse needs of our advertising partners “.

Snapchat has also reported some other factors that could affect its business.

For example, Snapchat said that users have spent less time viewing Stories, which are the personal video messages that people share with each other on the app.

“On the one hand, while total content view and time spent have grown year-on-year, user-generated stories continue to see a year-over-year decline in overall time spent,” Spiegel said. “On the other hand, we’re seeing quarterly improvements in Snap Map engagement, story publishing, new connections with friends, and two-way communication.”

Spiegel was optimistic about the future of augmented reality and snap lenses, which are the flashy animated filters people use in their cameras. Brands create goals for advertising campaigns and to drive business.

“We are also doubling down on early successes that we have seen helping people try on clothing, beauty products and accessories with augmented reality and are working closely with partners such as Ralph Lauren, MAC Cosmetics and Zenni Optical to expand our shopping experiences. AR, “Spiegel said.

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