Twitter will allow you to subscribe to a newsletter directly from a tweet

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Twitter bought the email newsletter service, Revue, earlier this year, hoping to engage journalists and writers who want to share long-form content without feeling limited by Twitter’s 280-character limit. Now, the newly integrated service is receiving an update.

We have great news. (You will really like this one.)

Starting today, your followers can subscribe to Revue’s newsletters directly from the Tweets in their timeline.

This is already enabled for all Revue writers on desktop and mobile web, with iOS and Android to follow soon. ✨ pic.twitter.com/6eBxvGWyxH

– Review (@revue) October 22, 2021

In a tweet, Revue revealed that users can now subscribe to a newsletter by simply clicking on a link in a Tweet. And if a user’s email address is linked to their Twitter account, they can now sign up with a single click, with no email verification required.

Revue notes that while the feature is currently available to Revue users on desktop and web, it is set to arrive on Android and iOS in the near future. This happens after Twitter tested a newsletter subscribe button on user profiles in August.

Twitter’s acquisition of Revue puts it head-to-head with Substack, a paid newsletter service that helps users establish a following of readers. As Casey Newton notes in his The Platformer article, popularity on Substack largely depends on your Twitter audience.

“The only way a Substack grows is through tweets”

“The only way a Substack grows is through tweets,” Newton said after using the service for a year. “I wish I had other obvious ways to grow, but as of today, it really feels like it’s Twitter or nothing.”

With Revue becoming even more ingrained in the Twitter interface, one can only imagine the effect this could have on Substack users. Creators may feel more inclined to use Revue instead, thanks to its convenience and the fact that it integrates seamlessly into their tweets and profiles. While you can drive readers to your Substack via social media, it may need better promotion options, perhaps some built into certain networks. Otherwise, Revue may start to overtake it.

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