Charlotte custom swim goggles are a hit on Shark Tank

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CARLOTTA

Sharks from ABC’s “Shark Tank” went hook, line and lead for a company of Charlotte and her bespoke swim goggles in the Friday night show.

Bo Haaber and Rasmus Barfred participated in the successful reality TV show to present THEMAGIC5 swimming goggles produced by the company they founded. Former Danish professional swimmer Niklas Hedegaard also helps lead the company,

The glasses adapt to the contours of the buyer’s face using advanced robot technologies and 3D printing. After purchasing a pair of glasses on the company’s website, customers use a smartphone app to scan their face, which takes about 13 seconds, Haaber told The Charlotte Observer last week.

All the “Shark Tank” sharks ended up bidding on the possibility of investing in the product.

Shark Robert Herjavec, whose daughter is a competitive swimmer in Canada, won the race with his $ 1 million bid for a 6.5% stake, according to Swimming World.

Shark Mark Cuban then teamed up with Herjavec, whose offering was among the largest in the show’s 13 years, according to the magazine.

Haaber and Barfred were not immediately joined by The Observer on Saturday.

In an interview with The Observer for a story released Thursday, Haaber said the company has “done something no one else has done before.”

The bespoke glasses are also leak-free and made with no suction around the eye, he said.

“It’s completely customized,” Haaber said. “Every mask that comes out of Charlotte is different.”

Despite the custom fit, the price range – starting at $ 55 – is similar to other high-end glasses, said Haaber and Barfred.

“So our glasses are no more expensive than other glasses, you just get one (suitable) customization,” said Barfred.

The company is growing and considering expanding its custom technology to other areas such as gas masks, diving masks, face masks, and goggles. So when the producers of “Shark Tank” approached them in June to apply for the show, they dove in.

What happens when you throw glasses at a group of sharks? I guess we’ll have to see. #Shark tank

– Kevin O’Leary aka Mr. Wonderful (@kevinolearytv) October 30, 2021

“We wanted to get investor help on this,” Haaber said. “The rest of the products would be pretty easy with our technology.”

A pair of custom swimming goggles manufactured by THEMAGIC5 in Charlotte. The company will appear on ABC’s “Shark Tank” on Friday. Khadejeh Nikouyeh [email protected] Preparing for the Shark Encounter

Since he founded the company four years ago, most of THEMAGIC5’s investors have been family members and friends. But the Danish natives said they weren’t nervous before encountering Cuban sharks, Herjavec, Lori Greiner, Kevin O’Leary and Nirav Tolia.

“We were very naive about how big it was,” Barfred said. “Our nerves were a little calmer than if we had been local and had known them.”

They had been preparing for weeks with two producers after being chosen from 40,000 companies to attend the show. They learned about two weeks ago that their segment was airing on Friday.

However, the experience took them by surprise.

“I still remember the look when we looked at each other before walking down the aisle and into the tank, we were very nervous,” said Barfred. “We were like ‘Wow, this is great.’ “

“It’s the most intense thing I’ve ever experienced,” Haaber said.

Owners of Charlotte Bo Haaber’s startup THEMAGIC5, left, and Rasmus Barfred present their custom swim goggles on “Shark Tank” airing at 8pm October 29 on ABC. Christopher Willard ABC

Without spoiling the show, Haaber and Barfred said they were surprised by the heated discussions between the sharks and also by their acquaintance.

“When we get into the tank, they know nothing about the company. We were surprised how quickly they were able to digest the type of business we were and the value of the technology we have, “said Barfred.” It wasn’t about being critical; they really wanted to understand the business. “

Rasmus Barfred, left, and Bo Haaber, owners of THEMAGIC5 based in Charlotte, present their custom swimming goggle business to investors on the ABC reality show “Shark Tank”. Christopher Willard ABC

While Haaber and Barfred were tight-lipped in the recent interview about what happened on “Shark Tank,” they said that even though the swimming goggles have the support of top athletes like US swimmers Matthews Grever and Zane Grothe and US triathletes Rudy Von Berg, Ben Kanute and Matt Hanson, the custom fit has a much wider appeal.

“It caters to the elite and top swimmers, but it’s the recreational market where we have the most volume,” Barfred said.

This story was originally released on October 30, 2021 1:50 pm.

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Joe Marusak has been a reporter for The Charlotte Observer since 1989 covering the region’s people, municipalities, and major news events and was the press editor for the newspaper. Currently reporting on the latest news.

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