Google Proposes New Browser Cookie Commitments: UK Competition Regulator | News from the world

[ad_1]

The Competition and Market Authority (CMA) has investigated Google’s plan to cut support for certain cookies in Chrome because it fears the move could hinder competition in digital advertising.

On Friday, the UK competition regulator said it has gotten better commitments from Google than Alphabet on changes to user-tracking cookies in its browser, including the US tech giant extending the duration of any commitment to six years.

The Competition and Market Authority (CMA) has investigated Google’s plan to cut support for certain cookies in Chrome because it fears the move could hinder competition in digital advertising.

Google proposed making changes to its plan, which is called a “privacy sandbox,” in June, including allowing the CMA a supervisory role.

Google said the commitments, if accepted, will be enforced globally.

The CMA said Google has made new commitments to address some remaining concerns, including offering commitments to reduce access to IP addresses and clarify internal limits on the data it may use.

CMA CEO Andrea Coscelli said: “We have always been clear that Google’s efforts to protect user privacy cannot come at the expense of reduced competition.”

He added: “If accepted, the commitments we have obtained from Google become legally binding, promoting competition in digital markets, helping to protect the ability of online publishers to raise money through advertising and safeguarding user privacy.”

Google said in a blog that it is “determined to ensure that the Privacy Sandbox is developed in a way that works for the entire ecosystem.”

The CMA said it will consult on new commitments until December 17. (Reported by Paul Sandle and Huw Jones; edited by Guy Faulconbridge)

Get our daily news capsule

subscribe

Thank you for subscribing to our Daily News Capsule newsletter.

Close the story

[ad_2]