Careful, LG. Samsung faces rival with new QD-OLED TV at CES 2022

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Samsung QLED TVs like the one pictured here perform well, but Samsung’s upcoming OLED models should be even better.

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Get ready for a new OLED TV player. Samsung is the best-selling TV brand in the world, but its QLED TVs have never performed as well as OLED TVs made by rivals like LG. At CES 2022, Samsung took on these rivals directly with its new QD display, a new type of large screen that is based on OLED technology.

The TV wasn’t announced in an official press release like Samsung’s other 2022 models. Instead he appeared as the winner of the Best of Innovation 2022 award at CES.

“Samsung’s 65-inch QD-Display TV is the world’s first true Quantum Dot RGB OLED display … combining the contrast levels of OLED RGB with the color and brightness of quantum dots,” reads the text. of the prize. Other features mentioned include four HDMI 2.1 inputs, a 144Hz refresh rate, a “Neo Quantum Processor” and immersive sound.

Other details about the TV, including pricing, availability, pictures, or screen size over 65 inches, are currently unclear. CNET reached out to Samsung for further details and a representative replied, “All I can say right now is that we will have more to share about the 2022 TV lineup in the coming weeks.” They added that the name of the TV has yet to be determined.

A new type of OLED TV could have big implications for the high-end TV market. A company called LG Display currently makes all the OLED TVs available today and supplies them not only to LG Electronics but also to Sony, Vizio, Philips, Panasonic and others around the world.

The QD-Display panels, first announced in 2019, are manufactured by Samsung Display and could be sold not only to Samsung but to other brands as well. In fact, Sony will sell its QD-OLED TV later in 2022, and other brands may follow. More OLED TV manufacturers could mean more competition and lower overall prices.

Now Playing: Look at this: The Samsung QD display combines OLED and quantum dots

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OLED is the gold standard of consensus among high-end TVs, with perfect black levels, no stray lighting, and excellent off-angle viewing. QD-OLED combines organic light emitting diodes and quantum dots. With the current version of OLED, yellow and blue OLED materials create “white” light and filters mix in other colors. QD-OLED uses blue OLEDs to create bright and quantum dots to convert some of the blue to red and green.

The benefits, according to Samsung Display, include overall better colors, improved viewing angles, and the same perfect black levels that conventional OLED is known for.

Two bottles of quantum dots in a liquid solution emit red and green light when illuminated with blue light. The technology powers Samsung’s OLED QD TVs.

Stephen Shankland / CNET

The current OLED TV panels manufactured by LG Display come in a variety of sizes, and the retail prices on OLED TVs have dropped below $ 1,000 for the smaller, less expensive examples. I don’t expect Samsung’s QD-OLED TVs to offer as much variety or become affordable, especially in their first year, and I’d be surprised if the improvement in picture quality, if any, would blow me away. There is also the question of how the next technology will hold up over time or handle potential burn-in.

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That said, the mere presence of another type of OLED TV, and the competition it brings, is good news for people who care about picture quality.

Samsung made numerous other TV announcements prior to CES 2022, including its latest Neo QLED, MicroLED and The Frame models, a gaming hub with access to cloud services, and a remote that collects RF waves to recharge.

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