Raedio by Issa Rae partners with Google to empower underrepresented artists

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Source: Frazer Harrison / Getty

Whether it’s her television and film projects or social impact initiatives designed to support black-owned companies, producer and actress Issa Rae has continually used her platform to amplify the importance of representation. Billboard reported that its latest project would support independent music artists and diversify the music industry.

Through her music label Raedio, launched in 2019, Rae is partnering with Google to create an initiative called the Raedio Creators Program. By focusing on ownership, female artists and composers will receive financial support and resources so that they can own the rights to their work. The funds will cover the costs associated with production, registration and marketing.

The created projects will be published through Rae’s musical imprint so that the songs can be proposed for different projects. Each artist will also have the opportunity to film a Google funded music video. At its core, the initiative was created to increase the representation of women of color in the music industry by providing them with pathways to amplify their creativity.

Rae says she hopes the collaboration with Google will help cultivate more opportunities for women in the music space.

“This partnership is perfectly in line with my mission to help open doors and provide opportunities for women to be successful and thrive in their craft,” she said in a statement, according to the news bulletin. “I can’t wait to see the impact this program and the partnership have on the selected and the music that is created as a result.”

Benoni Tagoe, who holds the position of President of Raedio, added that the initiative will provide “a platform, tangible resources, mentoring and amplification for aspiring talent”. The program will begin accepting contributions from composers and artists in February and the selected ones will be announced in March.

Initiatives such as the Raedio Creators Program are needed as black women remain underrepresented in the realm of music.

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