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Learn about the impact recent Google business profile changes will have on marketers with multiple locations
Starting in November 2021, Google changed the name of its local platform from Google My Business to Google Business Profile. With this transformation comes a host of other changes, some are already active and others will come soon. These changes will impact the activities of multi-location marketers, including:
Expected enhancements to the Business Profile Manager dashboard for the benefit of multi-location brands A transition from Insights to Performance Metrics with a new measurement model Possible escalation of current trends towards bespoke research and verticalization
To learn more about Google’s evolution and how its local search plans should impact your localized marketing efforts in 2022, sign up to watch on-demand registration.
Damian Rollison
Market Insight Director
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Sources 2/ https://www.meetsoci.com/insight/get-up-to-speed-with-googles-local-platform-changes/ The mention sources can contact us to remove/changing this article |
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