Salesforce “is a successful platform” for entrepreneurs

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Many think of Salesforce only as a CRM platform used by SMBs to help with their businesses. However, speaking at the Calcalist’s Innovation Week conference, its EMEA strategic advisor, Bar Israeli, is ready to set the record straight on what the company can do to help the entrepreneurial ecosystem in Startup Nation.

“Salesforce is a huge technology platform, yet it is also a successful platform. When entrepreneurs come together, they get an integrated offering that includes the same platform that Salesforces uses for their own development and growth, so they can grow at the same pace, “Israeli explained. One of the ways entrepreneurs can benefit from Salesforce is through its Business Builder program, designed for early stage B2B innovators.

He continued: “The revenue sharing model we are offering to the entrepreneur actually helps them in a few days to develop their prototype faster and for free and with the resources we provide, they can accelerate learning and more than that they can focus on. on business goals. “He cited OwnBackup and Xotigo as some success stories.

You can watch the entire exchange in the video above.

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