[ad_1]
“As e-commerce continues to surge, competition and technical complexity will make it harder than ever for bricks and mortar retailers to stand out to consumers,” says Brian Lee, Partner at BRV Capital.
“Swiftly is enabling retailers to lead the next inflection point in e-commerce and digital advertising by harnessing the power of their first-party data, analytics and personalization to supercharge their shopping experience and retail media offerings to drive margin rich topline growth.
“We see an incredible opportunity for Swiftly to step into what we see as a 20-year lag in technology in the retail sector, says Kwan Yoon, CIO at BRV Capital.
The retail industry has long been slow to adopt new technology as the legacy analogue systems they were built on have had little ability to integrate. This lag in innovation has led to an inequitable advantage for just a few retail giants worldwide.
Our investment in Swiftly marks our commitment to assist retailers around the globe, close the gap and drive a more equitable and stronger retail market worldwide. “
|
Sources 2/ https://retailtechinnovationhub.com/home/2022/9/19/grocery-retail-technology-startup-swiftly-bags-unicorn-status The mention sources can contact us to remove/changing this article |
[ad_2]