How to demonstrate direct experience

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Demonstrating hands-on experience is more important than ever to your Google Search ranking. The updates to the search quality rating guidelines list the criteria that Google looks for.

Google is updating the EAT concept with an additional “E” for accrual.

The new acronym EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Google’s Search Quality Rater Guidelines have been updated accordingly, with information on how the company trains quality raters to rate a content creator’s experience.

Google’s updated search quality guidelines say this about experience:

“Consider the extent to which the content creator has the requisite first-hand or life experience for the topic. Many types of pages are reliable and serve their purpose well when created by people with extensive personal experience. For example, what would you trust: a product review from someone who has personally used the product, or a “review” from someone who hasn’t?

In addition to adding experience as a factor, Google is placing a renewed emphasis on trust.

See the diagram below to see how trust is placed at the core of experience, expertise, and authority.

Trust is the most critical component of EEAT, says Google, “because untrusted pages have low EEAT, no matter how savvy, savvy, or authoritative they may seem.”

Experience, expertise and authority support the assessment of a quality evaluator’s confidence.

If you’ve followed Google’s guidance on EAT up to this point, you’re well on your way to building the level of trust that Google’s quality raters are looking for.

Here’s how to make sure you keep that confidence by demonstrating first-hand experience.

How Google’s quality raters rate EEAT

Google’s Search Quality Rating Guidelines have multiple chapters that rate EEAT, from high to low.

Chapter 4.5.2: Lowest EEAT

Chapter 4.5.2 of Google’s Search Quality Rating Guidelines states:

“If a page’s EEAT is low enough, people can’t or shouldn’t use the page’s MC. If a page on YMYL topics is highly inexperienced, it should be considered untrustworthy and rated the lowest. Use the lowest rating if the website and content creator have an extremely bad reputation, to the point where many people would consider the website or website untrustworthy.

Chapter 5.1: Lack of EEAT

Chapter 5.1 of Google’s Search Quality Rater Guidelines contains examples of what quality raters should look for when rating low EEAT:

Low-quality pages often lack an adequate level of EEAT for the page’s topic or purpose. Here are some examples:

Content creator does not have adequate experience, such as a restaurant review written by someone who has never eaten at a restaurant Content creator does not have adequate experience, such as an article about skydiving written by someone with no subject experience authoritative or reliable source for the topic of the page, such as downloads of tax forms provided on a cooking website. The page or website is not reliable for its purpose, such as a shopping page with minimal customer service information

Additionally, Google says that a positive reputation can’t overcome a lack of EEAT for the page’s topic or purpose.

Chapter 7.3: High level of EEAT

Chapter 7.3 of the Google Quality Rater Guidelines contains information on the criteria for achieving a high level of EEAT.

As for demonstrating the experience, Google says:

“Pages with high EEAT are trusted or very trusted. Experience is invaluable for almost any subject. Social media posts and forum discussions are often high quality when they involve people sharing their experience. From writing symphonies to reviewing appliances, first-hand experience can make a high-quality social media post or talk page.

Chapter 8.3 Very high level of EEAT

Chapter 8.3 of the Google Quality Rating Guidelines contains information on the criteria for achieving the highest level of EEAT:

“Very high EEAT is a distinguishing factor for very high quality pages. A website or content creator that is the only reference and authoritative source for a topic has a very high EEAT. A content creator with extensive experience can be considered to have very high EEAT for topics where experience is the primary factor of trust. A very high level of proficiency can justify a very high EEAT rating. Very high EEAT websites and content creators are the most trusted sources on the internet for a particular topic.

Source: Google

Featured Image: diy13/Shutterstock

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