NFL Sunday Ticket Bidding War Down to Amazon, Google According to Report

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The NFL’s Sunday Ticket deal with DirecTV expired after this year, and the league has already clarified it will put the package on a streaming service instead of renewing the current deal. After a long process, it appears the NFL has narrowed the picks down to two serves.

According to Puck’s Dylan Byers, Amazon and Google are the last two picks left for the NFL. The former would add Sunday Ticket to Prime Video, while the latter would likely put it on YouTube TV. Apple was involved, and at one point a favorite, but ultimately dropped out because Byers said the company didn’t “see the logic” in acquiring the package.

The NFL and Amazon are already business partners thanks to the new Thursday Night Football package on Prime, so the league could decide to add to that partnership or try to diversify by going in a different direction.

The Sunday Ticket package has become one of the staples of the NFL on Sundays, as fans who own it can watch any game or the RedZone channel to create a unique viewing experience. The league’s preference to put the package on a streaming service could lead to even more growth.

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