TikTok’s new feature will tell you why a particular video has appeared in your For You • TechCrunch feed

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TikTok is rolling out a new feature that allows users to see why a particular video has been recommended to them in their For You feed, the company announced on Tuesday. The new feature is designed to provide more context to recommended content in For You feeds, TikTok says.

To find out why a particular video has been recommended to you in your For You feed, you can now tap the share panel and select the question mark icon labeled ‘Why this video’. From there, you can see the reasons why a particular video was recommended to you.

Image credits: TikTok

You may be told that you have seen a particular video due to your interactions, such as the content you watch, like or share, comments you post, or searches. Or, you might be told that the video was shown to you because of the accounts you follow. TikTok says you may also be told that you were shown a particular video because it was recently posted in your region or that the content is popular in your region.

“This feature is one of many ways we’re working to bring meaningful transparency to the people who use our platform, and builds on a number of steps we’ve taken toward that goal,” the company said in a blog post. “Looking forward, we will continue to expand this feature to bring more granularity and transparency to content recommendations.”

TikTok’s custom For You page algorithm is largely behind the app’s success due to its ability to show users content they are likely to find interesting. But the algorithm system isn’t perfect, as sometimes you may come across a video that doesn’t suit you. In cases like these, you can now learn more about why the video appeared on your For You page. While TikTok has already explained how its recommendations work, the new feature launched today gives users additional and specific context about why for which they were shown a specific video.

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