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Google has updated the documentation for Article structured data that supports Article, NewsArticle, and BlogPosting Schema types.
The updated guidelines affect the title property to comply with the title elements and title links guide.
Article Structured data
Article structured data may be one of the most popular types of structured data in use because so much content is in the form of many different types of articles.
Using structured data correctly is important because it can make your web page eligible for a rich result.
Article structured data and its variants (NewsArticle and BlogPosting) allow publishers to structure a variety of information on the web page.
There are many structured data properties related to the item type schema. Google’s guidelines generally provide guidance on the types of structured data that are required or optional to become eligible for improved search results.
Any changes to help are usually followed by changes in structured data plug-ins.
Google loosens guidance on title structured data ownership
The change to the guidelines affects ownership of the title, which Google lists as recommended.
The title in an article is the title, usually reproduced in the title element in the metadata area.
Google previously had a limit on the number of characters that can be in a title.
This is the original recommendation: (link to Archive.org)
“The title of the article. The value must not exceed 110 characters.
Google’s new guide on title ownership no longer contains a restriction on article title length:
“The title of the article. Consider using a concise title, as long titles may be truncated on some devices.
The new title guide brings it into line with Google’s best practices for the title element (often referred to as the title tag) in the title link guide.
The title link guide recommends:
“Write descriptive and concise text for your
Google’s announcement described the change:
“January 3rd: Removed the 110-character limit for the title property in the article structured data documentation.
There is no hard character limit; instead, we recommend that you write concise titles as long titles may be truncated on some devices.
It’s always good practice to be concise, which means communicating the most information in the fewest words.
But it’s also okay to use as many words as needed in the title, while remaining aware of how the title might appear in Google search results.
Featured image by Shutterstock/Asier Romero
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