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Successful marketers today optimize their ad spend based on the results they’re trying to achieve. But if part of your marketing or sales process happens offline, you may be stuck optimizing your ads based on activities earlier in the funnel, like landing page conversions. This can be inefficient as only a small fraction of these people will ultimately become sales leads or customers.
With the integration of Marketo and Google Ads, you can view offline and other stage buyer conversion data from Marketo within Google Ads, helping you to identify which keywords and ads drove a significant result, such as bringing you a paying customer.
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