GPT-4 and OpenAI changed the direction of these 5 companies

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SAN FRANCISCO Corporations and nonprofit groups agree on one thing after testing some of the latest in artificial intelligence: it’s already changing the course of their operations.

Five organizations that were among the first to gain access to GPT-4, the latest product from San Francisco-based startup OpenAI, said in interviews they were redeploying employees, refocusing internal teams and reevaluating their strategies in anticipation of technology that will disrupt much of their work.

Their experiences confirm the idea that, for better or for worse, AI technology could very soon radically alter some people’s daily lives.

But the organizations also said the technology required huge amounts of work to tailor it to their specific needs, with employees providing daily feedback to the software to train it in terminology and methods specific to their fields, such as education or finance. OpenAI, best known for creating the AI ​​chatbot ChatGPT, can then integrate data from that work into its own model to potentially improve its technology.

In fact, each early tester is a microcosm of what the others may be going through as access to GPT-4 expands.

There’s a perception in the market now that you plug into these machines and they give you all the answers, said Jeff McMillan, head of analytics, data and innovation for Morgan Stanley’s wealth management division.

That’s not true, he said. You said the bank has 300 employees who spend some of their time testing their technology using GPT-4.

We have a team of people going through literally every response from the previous day, he said.

For Morgan Stanley, the result was a specialized chatbot built with GPT-4 that serves as an internal research tool for its staff of financial advisors. McMillan said the tool is trained not only on 60,000 research reports on parts of the global economy, but another 40,000 other internal company documents as well, making it an expert on any financial topic a financial advisor might want to consult.

Truth be told, GPT-4 early adopters are not a random champion of the economy. OpenAI, which went for-profit in 2019, has been hand-picking organizations over the past few weeks and months.

Critics of OpenAI and its competitors say the AI ​​industry has benefited from a non-skeptical outcry in recent months. OpenAI was looking for positive examples to showcase when it reached out to Khan Academy, a non-profit educational organization, six months ago, founder Sal Khan said.

The context was: we will work on a next generation model; we want to be able to launch it with positive use cases, she said.

Khan Academy is best known for its YouTube videos, but since OpenAI reached out, Khan said they’ve invested resources into creating Khanmigo, a chatbot tutor specially trained in established teaching concepts.

We collectively spent about 100 hours fine-tuning the model to potentially perform as a great tutor, he said.

If you look at the cost of mentoring, that could be a big deal, Khan added. It’s like having an amazing graduate student, mentor, or professor that you can start talking to right now.

Stripe, a technology company that makes payment software and related products for businesses, said that when it gained early access to GPT-4 in January, it pulled 100 employees from their regular jobs and assigned them to an internal hackathon in which each person spent an average week testing ideas.

Duolingo, a language learning app, gained access to GPT-4 in the fall, and employees said CEO Luis von Ahn was so taken with it that he called a meeting for 8 the following morning and he immediately changed jobs.

After that, he said: Rotate your team, said Edwin Bodge, a product manager. Since then, we have worked closely with GPT-4 and the OpenAI team.

So far, Duolingo has added a new paid membership tier that costs $29.99 a month or $167.88 a year, which allows access to a conversational chatbot in French or Spanish. They also added an AI bot that will explain grammar concepts to you as you progress through typical Duolingo lessons.

According to Bodge, the company has created 1,000-2,000-word prompts for GPT-4 powering robots. The company will not share prompts upon request.

All of the organizations that spoke to NBC News said they are proceeding with a degree of caution given that AI technology is so new and the potential danger is unknown. Mike Buckley, CEO of Be My Eyes, a company that makes an app for blind or visually impaired people, said he would like to have a trial version of the app with GPT-4 in more hands, but we want to be thoughtful and sure .

Could we roll it out more broadly to the community in six to eight weeks? It’s possible, but we’re going to go where the data and use cases take us, she said.

The company works by connecting visually impaired people with volunteers who, in a video call, can describe to app users what’s around them such as a product label in a grocery store, directions on a airport or text in a greeting card. The GPT-4 version works without a volunteer on the other end because the AI ​​describes what it sees with the camera.

One of the app’s blind spokespersons used it to get directions on the London Underground, according to a video he posted on TikTok.

We tried to break it, Buckley said, adding that his staff ran thousands of tests. We made the most of the technology for several weeks and were pleasantly surprised.

He said his company hasn’t found any security issues with GPT-4, but it has made mistakes; for example, mix a toaster oven for a slow cooker on a website.

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