Can gambling addictions be fought using artificial intelligence? This company says yes

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The rapid growth of the online gambling industry has led to an alarming increase in addiction, especially among young people. In recent years, the problem has been exacerbated by the proliferation of mobile and online gaming apps that make accessing online gaming platforms easier than ever.

In an effort to combat online gambling addiction, the Internet gaming industry CRM platform Optimove has developed a solution intended to enable players and operators to make informed decisions and prevent the development of bad and potentially very harmful habits.

“Our model uses artificial intelligence and machine learning algorithms to analyze customer behavior and detect patterns that indicate the likelihood of problem gambling,” said Jonathan Inbar, director of strategic services.

“Optimove collects data from multiple sources, including customer transactions, games, and customer service interactions. This data is then analyzed using machine learning algorithms to identify patterns that indicate a customer is at risk of developing a gambling problem. gamble”.

Operators can use Optimove’s responsible gaming solution to monitor their customers’ gaming behavior and identify potential problem gamblers with advanced analytics and reporting. Using this data, operators can step in and offer support to at-risk gamblers.

Optimove’s predictive model is based on machine learning algorithms that work to identify behavior patterns that indicate risky gamblers based on historical data. After the model has been trained, it can analyze the data in real time and identify customers exhibiting similar behavior based on patterns such as continually chasing losses, gambling for extended periods, or placing risky bets.

In the event that Optimove determines that a player is at risk of developing a gambling problem, it will change the mix of messages presented to that player to promote responsible gambling. For example, they may be provided with self-exclusion alternatives or referred to support resources.

The future of responsible gaming

“Our responsible gambling solution is designed to give operators the tools they need to be proactive and prevent problem gambling,” Inbar added. “Using advanced analytics and machine learning, we can help operators identify patterns of behavior that may indicate a problem and take action before it becomes a serious problem.”

Responsible gaming practices have become increasingly important as the online gambling industry grows and demand for their implementation has manifested in stricter regulations and fines for violations in the EU and UK. The US market is more decentralized and regulations vary from state to state, although greater awareness of the problem has made its way across the country.

“We believe responsible gambling is a shared responsibility between operators and players. Our solution empowers players to take control of their gaming behavior and enables operators to provide a safe and responsible gaming environment.”

Tomer Imber, Senior Director of Sales at Optimove

Gambling is unlikely to be completely eradicated from the gaming space anytime soon, and as such there will always be a need for consumers to remain vigilant and avoid engaging in harmful behavior as a first line of defense against its downfalls. However, for those most susceptible to addiction, the technological help granted by platforms like Optimove can be a saving grace.

Tomer Imber, Senior Director of Sales at Optimove, noted that the company’s responsible gambling solution is an important part of the company’s mission to help operators create safe and enjoyable gaming environments for their customers. .

“We believe responsible gambling is a shared responsibility between operators and players,” said Imber. “Our solution empowers players to take control of their gaming behavior and empowers operators to provide a safe and responsible gaming environment.”

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