Can I use a coworking space for Google My Business?

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A proper Google My Business listing can be a huge lead engine for your business. But how can you get listed with a proper business address without renting a business space? Is it possible to use a coworking space for your Google My Business listing?

The short answer is yes, as long as you play by Google’s rules. Here’s how to successfully use a coworking space for your GMB listing without getting suspended:

Rent a dedicated space

You need a fixed and dedicated space within the coworking space. This could be a private office or a dedicated desk, but it can’t be a flexible subscription where you’re at different desks every day. Simply receiving mail at the coworking space address is not enough.

Have a sign

You need visible signage. This will depend on what your coworking space offers, but it could be a sign on your desk or office, or a sign in the lobby.

Receive customers in your space

You must be available to receive customers in that space, during the office hours indicated in your Google My Business profile.

Take pictures

Include photos of your desk or office and signs in your Google My Business listing. This helps Google determine if your listing is legitimate.

Use postal address

You should be able to receive mail at the coworking space address listed on your Google My Business profile. Make sure you use a unique unit or suite number, which differentiates you from the coworking space itself or from other businesses that may be using the address. (Coworking space staff will help you set this up.)

Use your business phone number

You must be able to answer phone calls on a dedicated line separate from the coworking space’s main line.

Collaborate with your coworking space

Remember that your coworking space assumes the risk and liability of a commercial lease, and its address is a valuable asset. Respect the way the space manages Google My Business listings. Communicate your intention to use the address space in advance and follow their lead.

Check the guidelines regularly

As with everything Google, these guidelines are subject to change. Stay informed and check your Google information regularly to avoid suspension.

Coworking is a convenient way to leverage a Google My Business listing

If you meet Google’s requirements, a desk or office in a coworking space is a cost-effective solution for startups or small businesses looking to establish a presence on GMB. When you consider that $1000 is a typical monthly Google Ads spend, the cost of renting a desk or office space is a relatively small investment for organic traffic through GMB. Plus, you’ll get all the benefits of belonging to a coworking community.

Sarah lived all over South America, produced a Patagonia documentary and worked in digital marketing for a decade before settling in New Bedford to start Groundwork. She loves running a coworking space because she meets motivated, intelligent and interesting people.

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