Aston Martin announces Bowers & Wilkins as official audio partner

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DB12 is the first Aston Martin to offer the new 15-speaker, dual-amplified 1170W Bowers & Wilkins Surround Sound System, in keeping with DB12’s core values ​​of high performance and ultra-luxury Sensory supercharged, immersive quality The sound system is the result of a close collaboration between Aston Martin engineers and Bowers & Wilkins The Bowers & Wilkins sound system will be featured in future Aston Martins over the next few years

30 May 2023 Gaydon, UK: Debuting on the new DB12, Aston Martin drivers will be able to enjoy the newly developed Bowers & Wilkins surround sound system in their cars for the first time, as two iconic British brands announce an exciting new audio partnership.

Seeking the ultimate sensory experience, the world-class engineering teams of Bowers & Wilkins and Aston Martin worked together to develop an optional surround sound system upgrade. Taking the technologies and innovations found in Bowers & Wilkins industry-leading loudspeakers and audio products, this bespoke system has been acoustically engineered to deliver a truly spectacular listening experience.

Proprietary high-performance technologies, such as aluminum double-dome tweeters and Continuum mid-range drive units, give this 1170W bi-amped 15-speaker surround sound system balanced and accurate sound. Meanwhile, dedicated 3D main speakers and a powerful subwoofer ensure the most immersive sound experience possible in an Aston Martin.

Sensorily supercharged, the immersive quality of the high-performance audio system is achieved through the perfect placement, direction and symmetry of the speaker positions, which have been meticulously integrated into the fabric of the DB12; something that was achieved through close collaboration between Aston Martin engineers and Bowers & Wilkins.

Launched in a stunning preview during the Cannes International Film Festival on 24 May 2023, DB12’s core values ​​of high performance and ultra-luxury are driving the next generation of Aston Martin sports cars. As such it heralds a new era. One that will see all Aston Martin models characterized by prodigious performance, seamless integration of advanced technologies and the sublime style and exemplary craftsmanship for which the marque has been renowned.

Fittingly, throughout the audio system development process between Aston Martin and Bowers & Wilkins, it was clear from the outset that the two iconic marques embody these characteristics, sharing the same brand values, with a focus on technical innovation and the passion for high performance.

Celebrating this shared vision, the launch of DB12 fittingly ushers in the beginning of the official partnership that will produce further collaboration, striving to achieve higher levels of performance.

Aston Martin DB12 Heralded as the world’s first Super Tourer, the DB12 is defining its own new category of one.

DB12 offers a radical change in sporting character and dynamic capabilities, combining a scintillating driving experience with exceptional refinement, cutting-edge technology and indulgent luxury.

Featuring exceptional performance and handling to please and reward the most demanding drivers, its meticulously honed chassis is perfectly matched to a class-leading 680PS/800Nm Twin-Turbo V8 powerplant. The result is an energetic Aston Martin that shines with authenticity, skill and passion to deliver a driving experience that is second to none.

The DB12 announcement comes as Aston Martin celebrates two significant milestones in 2023; Its monumental 110th anniversary and 75 years of the illustrious DB model line.

About the Bowers & Wilkins surround sound system

The Bowers & Wilkins Surround Sound System, offered as an option for the first time ever on an Aston Martin, centers around a 15-speaker configuration, 14-channel amplifier and cutting-edge sound processing technology.

5x 25mm Bowers & Wilkins Nautilus aluminum double dome tweeters

Located in the dashboard, doors and behind the B-pillar, Bowers & Wilkins Nautilus aluminum double-dome tweeters are derived from the iconic Bowers & Wilkins Nautilus speaker, with spiral speaker channels that absorb reflected sound from the rear of each unit tweeter drive. Resonances are minimized for an incredibly detailed and immersive listening experience, where you hear only the audio that is part of the performance.

5 Bowers & Wilkins Continuum mid-range speakers

Placed close to the tweeters, the 100mm Continuum midrange speakers represent the result of eight years of development, offering a major step forward in midrange speaker performance. The authenticity and precision in the reproduction of voices and instruments creates a truly lifelike sound throughout the DB12, for all occupants. Based on the principle of control and optimized flexibility, the woven composite construction is carefully damped to absorb unwanted resonance, resulting in a cleaner midrange sound with less unwanted noise, resulting in a more open and neutral performance.

With its beautiful silver finish, the Continuum Cone is as visually appealing as it is technologically advanced.

Tweeter-on-top technology

Tweeter-on-Top technology sees the tweeter separated from the rest of the cabinet to reduce coloration. Inside a car, it also minimizes acoustic reflection from the windshield, instead directing sound directly at the occupants. The result is improved system clarity, resulting in a more detailed, clear and natural sound. Three mounted tweeters sit proudly on the DB12’s dash complementing the highly stylized interior.

The new partnership promises to deliver a high level of performance, technology and driver engagement by extending the Aston Martin experience to the car’s audio and music, key components of the thrill of driving.

Marek Reichman, Executive Vice President & Chief Creative Officer, Aston Martin, said: “In this new dawn of our next generation sports cars, precisely crafted couture-grade interiors are key to delivering a wholly immersive, emotional and human experience. Already the pure sound of our engines gives emotions and visceral sensations. And now, with the addition of truly piercing sound delivered so clearly through the newly developed audio system, we’ve harmonized our interior designs with new innovations and technologies, so our drivers feel the energy, feel calm, feel the luxury, all at once. . Bowers and Wilkins have crafted a system that satisfies these design ambitions and ensures that it looks as amazing as it sounds. Drivers can manipulate it however they wish to create their own perfect experience.

Dan Shepherd, Vice President of Licensing and Partnerships at Bowers & Wilkins, said: “Bowers and Wilkins’ alignment with Aston Martin is only natural, as both celebrate their British heritage whilst being renowned for innovation and creation. of thrilling experiences. In addition to car audio integration, this exciting new partnership will also lead to high brand collaborations in the future. We look forward to the next chapter.

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