Google’s AI updates revolutionize visual exploration and online shopping

[ad_1]

The new advances provide users with enhanced visual exploration capabilities and immersive virtual shopping capabilities.

Google has unveiled several innovative features for its computer vision-based app, Lens, and its online shopping tool, Google Shopping. But what exactly is the Lens app? It’s a powerful tool that leverages the capabilities of your smartphone’s camera and artificial intelligence to go beyond object identification. It can understand and provide a range of interactive features, including scanning, translating, shopping and more.

For example, you can discover the identity of a flower with Google Lens. Simply point your smartphone camera at the flower, capture an image and let Lens instantly recognize it and provide detailed information, including name, species, care tips and related resources.

Unlock skin information

In the latest update, Google Lens allows users to search for skin conditions that closely resemble what they observe on their own skin. Users can easily discover visual matches that provide valuable information for their research by simply capturing an image or uploading a photo via Lens. This amazing feature extends its usefulness beyond skin conditions, helping users describe and understand other peculiarities of their body, such as bumps on the lips, wrinkles in the nails or hair loss on the head.

Through this update, Lens opens the door to self-exploration, offering valuable insights and allowing users to navigate the intricacies of their own unique physiology.

Transform virtual shopping

Google has also taken online shopping to new heights by introducing an immersive virtual trial tool on its search platform. Say goodbye to the days of uncertainty and hesitation when buying clothing online. With this feature, users can now go on a visual journey, seeing exactly how the clothes will look before committing to a purchase.

The tool provides a realistic representation of how clothing looks on various models. Leveraging an advanced generative AI model, Google’s technology accurately portrays how garments drape, fold, cling, stretch, and create wrinkles and shadows across different models posing in various positions.

To ensure inclusivity, the model selection spans a broad spectrum of sizes, from XXS to 4XL, representing different skin tones based on the Monk Skin Tone Scale (MST), as well as different body shapes, ethnicities and hair types. Monk Scale, a 10-hue system aimed at enhancing color and racial diversity in search results. This scale ensures a more accurate and inclusive representation of various skin tones within Google’s search algorithms. Overall, the virtual try-on solution aims to revolutionize the online shopping experience by enabling users to make informed decisions about their clothing choices with greater confidence.

Shoppers in the US can also virtually try on women’s tops from various popular brands available on Google, such as Anthropologie, Everlane, H&M, and LOFT. By simply tapping on products marked with the Try On badge in Search, users can select the model that best aligns with their preferences. This virtual trial feature works in conjunction with the Shopping Graph, an extensive database that includes a huge range of products and sellers from around the world. Over time, this technology will expand to include more brands and items.

Google Lens and Google Shopping are packed with innovative features that use computer vision and AI technology to provide a wide range of interactive features, from object identification and translation to skin condition research and immersive virtual try-on. This could revolutionize the way people explore (and understand) their surroundings and make informed online shopping decisions.

Read also:

Header image courtesy of Pexels

Press release link:

https://blog.google/products/google-lens/google-lens-features/ https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/

[ad_2]